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Mamma.com Copernic Deal Alive Again

Lee Odden
Lee Odden
Online Marketing

Using a combination of cash and stock, Mamma.com announced yesterday they’ve signed a letter of intent to acquire Copernic, maker of desktop search and related tools. There was a little Mamma drama regarding the attempt to acquire Copernic earlier this year involving some SEC investigation of Mamma.com.

However, according to Martin Bouchard, executive chairman of Copernic:

“Based on further due diligence, we are now confident that Mamma.com is a strong and very well managed company,” he said. “We are positive about closing this transaction which will create a new organization capable of competing with the best of breed in the search engine sector of the Internet.”

Adding Copernic would be a boost to the mix of services offered by Mamma.com including Mamma Media Solutions and Digital Arrow.

Source: National Post and hat tip to Brett Tabke

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

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