Archives for August 2005

Rupert Murdoch to Buy Blinkx

The LA Times reports that News Corp is in talks to buy the Blinkx search engine.

Rumblings started last week when Murdoch said he was looking for a search engine to buy.

Search Engine Journal speculated this morning that potential targets might be Looksmart, Mamma, Technorati or Gigablast. Blinkx was not on that list.

I will update this post in a bit, but want to get the initial announcement out now.

Tags: Rupert Murdoch, News Corp, Blinkx

Ask Jeeves Sponsored Listings Officially Live

Two weeks ago, Ask Jeeves announced their new sponsored listings program and today the company has announced the general availability of the program.

“Advertisers will receive premier placement on Ask Jeeves above Google AdWords, which will also continue to be distributed on Ask Jeeves. Ask Jeeves Sponsored Listings is available immediately at http://sponsoredlistings.ask.com.”

Steve Berkowitz gave the keynote presentation at last week’s Search Engine Strategies conference where he described the new PPC program as a way to connect directly with advertisers and that he does not see the relationship with Google changing.

Ask Jeeves is the 7th largest global web property with a portfolio of web sites including: Ask.com, Teoma, MyJeeves, My Way, iWon, Excite and Bloglines. Ask Jeeves became a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) in July this year.

Google Guy Blog? Matt Cutts

There’s been speculation for a while in the SEO community that Matt Cutts is the “googleguy” that provides the voice for Google in WebmasterWorld and Search Engine Watch forums. If he’s not “googleguy” he’s certainly “Google’s Guy” as he is the consumate PR professional when answering questions about all things Google.

Matt Cutts has now started a blog. Using WordPress no less. Where’s Blogger? Actually, his rationale for using WordPress makes sense and I agree. That’s why in the next 30 days this blog will move to a top level domain and use another blog CMS. I contacted Blogger support and they cannot offer any type of redirection, so I’ll need to leave this blog and just start up at another address. Redirection will have to be done at the page level.

Yahoo Publisher Network Beta

I received our invitation to participate in the Yahoo Publisher Network Beta program today. This is cool. There’s a lot of support info and sign up was easy. Ad formats and customizations were a snap.

I’m just not sure if there are some problems with publishing YPN ads on blogspot.com because the site I’m testing it out with will not display them. I have an inquiry into YPN support though and I’m sure I’ll have it worked out soon. They also have a support number which is pretty impressive.
Tags: Yahoo Publisher Network, YPN

Yahoo doubles Google

Yahoo has announced they are now indexing over 20 billion documents – web pages, images, etc. Google reports about half that amount.

Tim Mayer of Yahoo Search provides a very good rundown on many of the improvements Yahoo has made this year on the Yahoo Search Blog.

In this case bigger is not necessisarily better, as Google still commands the majority search market share. According to comScore’s June report, Google holds a 36.9 per cent share of the U.S. search engine market and Yahoo holds 30.4 per cent.

However, Yahoo is providing some very stiff competition and it will be interesting to see what those market share numbers are in a year.

Tags: Google, Yahoo

Google Patent Dissected at SES

Update: Rand has provided this link to a copy of his presentation.

Moderated by Search Engine Watch editor, Chris Sherman, the first session (out of 5 to pick from) of the conference dealt with patents filed by the major search engines how they “might” affect the way web sites can be optimized for better rankings. Ranging from fairly general to breaking down information retrieval mathmatical formulas, there was enough content in this session to fill 3 or more posts so that is what I’ll do.

First up was Rand Fishkin of SEOMoz who presented in absentia via audio files embedded in his PowerPoint presentation. Rand’s presentation focused on several aspects of Google’s “Information Retrieval Based on Historical Data” patent which he has dissected on his web site. Of particular focus were the topics of temporal analysis of links, pages and web sites along with domain data and ranking history.

Off to San Jose

I’m off to San Jose in about 1/2 hour. Thomas and I are flying out a little early so we can have a little time to check things out before the conference. Am very excited about this conference as I will have the opportunity to interview some key players in the search marketing industry.

I’ll be covering about 2 sessions per day over at Search Engine Smarts – AllBusiness.com and I will be posting interviews and overall conference observations here – as in Yahoo and Google parties.

I already have a great interviews on deck to be posted shortly with Gavin Appel, VP at Hitwise, who was kind enough to do a demo of both Keyword Intelligence and the Hitwise competitive analysis product.

Yahoo! Publisher Network Beta Launched

Yahoo has formally announced on the Yahoo Search blog that they are rolling out a beta of their Yahoo Publisher’s Network (YPN).

“Yahoo! has launched a beta network in the U.S. for small- and medium-sized publishers. Currently available through invitation only, as Yahoo! tests and refines the new platform, small- and medium-sized publishers can easily sign up online and access new revenue sources and enhanced Yahoo! content through our new self-serve platform. Our goal is to extend the beta to more publishers by the end of the year.”

This news was initially leaked yesterday morning by Stefanie Olsen on News.com as, “Yahoo to launch blog ad Network“. This is some pretty important news as it puts forth a significant effort by Yahoo to compete with Google’s AdSense program that offers a self serve service for publishers to monetize content rich web sites.