Om Malik points out that the recent offering of the Opera browser for free is due to a referral deal with Google. Opera has also signed referral deals with eBay and Amazon.
In comparison, he notes that the Mozilla Foundation, makers of the FireFox browser, bring in about $30 million a year from such deals. Seems like a pretty good incentive to me.
Now what are those folks building the Flock browser up to?
Tags: Online Marketing, Opera, FireFox, Flock
@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.
