Lee Odden

Google Weather Report

Lee Odden     Online Marketing

Over on Matt Cutts’ blog, there’s rumblings of a Google update to happen in the next few days. Google makes updates of different kinds on a continuous basis, but he’s drawing attention to a particular update so it will be interesting to see what happens.

“Just to give you a heads-up, I think a new set of backlinks (and possibly PageRank) will probably be visible relatively soon; I‚Äôm guessing within the next few days. I still expect some flux after that though, just to let you know.”

Web site owners should ignore search engine “weather reports” and “updates” though and go about running their businesses. For the most part, these updates are fuel to light up the SEO forums and create some banter in threads and SEO blogs.

I suppose they’re most useful for those search marketers that are implementing the kind of search engine optimization that requires specific attention to any search engine algorithm change. Although, many of those folks are monitoring all the Google datacenters for that kind of activity anyway.

If it’s a serious update, it is nice to get the heads up for those webmasters that might end up being the baby thrown out with the bathwater.

Tags: Google Update, Matt Cutts

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.