Lee Odden

Linking vs Traffic

Lee Odden     Interviews, Link Building, SEO

Excellent post at WMW by user sugarrae on the what is old and what is new about link building. It’s all about marketing, not just getting links. Via TW

If you like that, then you’ll definitely like the interview of master traffic and link builder Eric Ward. While I’m at it, I would be remiss not to mention Brett Tabke’s seminal work, “26 steps to 15k” as well.

OK, one more link about links/traffic: Here’s an excellent interview with Patrick Gavin of Text Link Ads over at Search Engine Journal. TLA is fast becoming a top alternative to AdSense, YPN and other renenue generating programs for blogs and web site publishers. TLA is also offering a new service called Articlelinks. One question that comes to mind whenever I think about the notion of paying for links was answered:

Loren Baker : Is it more cost effective to purchase link ads than build lifetime organic links via relationships with other sites?

Patrick Gavin : It really comes down to the time you have available and your budget. Everyone would rather receive lifetime organic links via relationships with other sites but relationships take time and time is money. Purchasing links is not for everyone but if you can find the right links that send converting traffic to your site first and can help your link popularity second, you have found a nice bargain.

Tags: link building, website traffic, seo, search engine optimization

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Linking has always been a good way to generate additional traffic and when the search engines added it as a criteria for placement it was a boon for all. However, now that google is supposedly scoring sites negatively for multiple low level reciprocal links, the landscape may soon change.


  2. Glad you enjoyed my post. Thanks for the mention. 😉

  3. Rae, your post was AWESOME and it’s that kind of information that makes WebmasterWorld such a worthwhile resource.

  4. If you’re going to be at PubCon or SES Toronto, look me up. I don’t believe we’ve met yet. And thanks again.

  5. I’ll be in Boston for sure. I’m speaking day two on the Public Relations session at 10am. See you there!


  1. link building again

    I have been looking a lot lately at the concept of link building and thought that I would mention it on this blog again here for people that forget. I was reinspired by an article aboutLinking vs Traffic and the…

  2. NeoNetMarketing » Link Building says:

    […] Link building is still getting a lot of buzz. Lee Odden was just commenting about it on the Online Marketing Blog. In the end it comes down to content. You need content to rank well with search engines. You need content to get organic links. Of course, you can always get paid links or reciprocal links, just don’t get caught! […]