Social bookmarking is a way to archive what you find interesting on the web. The popularity of social bookmarks has waned with the growth of social networks but there are still several bookmarking tools in use.
Here’s a presentation that introduces the basics of social bookmarking and how marketers can take advantage of these tools.
Are you using social bookmarks to archive information on the web? Do you use social bookmarking as a marketing tactic?
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.