Lee Odden

Dave Sifry on Marketing Your Blog

Lee Odden     Blog Marketing, Blog Optimization, Blogging Strategy, Online Marketing

Wired recently ran another “How To” with this one including sage advice from Technorati founder, Dave Sifry on how to make your blog more popular:

1) React quickly. (Nothing is more fun than calling an A lister on hype or fluff)
2) Make your posts easy to read. (Usability never goes out of style)
3) Link, link, link! (Amen – link in and link out)
4) Optimize for search engines. (Get some tasty blog optimization)
5) Post, post, post! (Yes and no – It’s just not always practical to post 5 – 10 times a day)
There are also several tips on sprucing up your MySpace site, Amazon Picks and reblogging. Check it out.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Avatar John says
    July 31, 2006 at 11:58 am

    Good advice. Is it important to link to/from relevant blogs?

  2. Avatar Lee Odden says
    July 31, 2006 at 12:15 pm

    Right, as I mention above – (Amen – link in and link out).

  3. Avatar Random Webmaster says
    August 24, 2006 at 8:18 pm

    Do you ever care about links from your old posts pointing to old pages and get 404s?

  4. Avatar Lee Odden says
    August 24, 2006 at 10:16 pm

    Sure. If you have something in mind, let me know.