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The Art of Re-Posting

Lee Odden
Lee Odden
Blogging Strategy

There has been some discussion about re-posting news and information across the blogosphere. It seems that hundreds of bloggers simply re-post information that another site has covered. And what’s the point? There is an art to re-posting news and information and it’s quite easy to do.

Now, re-posting information does have its place on the web. That’s how news travels. Not everyone reads Yahoo News or Matt Cutt’s blog. So, when the news or posts get re-blogged someplace else, usually as a summary, they are helping spread the news. The problem is, quite a bit of re-blogging is really boring and just creating cyber junk.

Now, I’m guilty of this too (see yesterday’s Technorati post) but there is a way to re-post information and not create junk. It’s as easy as putting your own spin or opinions on the topic.

Let’s say that the new Bluetooth iPod comes out, you know that everyone and their brother will blog about it. Most will post quick one or two sentences saying that it came out. Junk. Some with write a few sentences, post a picture and a quote or two from Apple’s site or the press release. Junk. The smart ones will compare features & specs to the current iPods. Not Junk. Some will talk about experiences running to the store to get one or trying it out. Not Junk. Others will talk about how it’s about darn time or how they can’t afford it. With the right amount of opinion, these can be not junk too.

So what it really comes down to is opinions and thoughts. If you don’t put any into your posts, you are just creating junk. Not only do search engines disregard junk, but so will your visitors.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. YokoOno says

    February 17, 2007 at 4:26 am

    Being arguably the most controversial woman in rock history isn’t easy. While best known as the widow of John Lennon — and, to many, the reason for The Beatles’ breakup — Yoko Ono has always been, first and foremost, an artist. With her career now entering its sixth decade, her work sounds just as relevant now as it did in the ’60s and ’70s.

    Yoko Ono: More Than a Beatle’s Widow

  2. KenMarshall says

    April 8, 2007 at 3:48 pm

    I think, that is interesting for all.

  3. sarainboston says

    May 2, 2007 at 12:57 am

    Anybody know how to get rid of the teenfirwire spam? It appears to be posting in every forum and blog on the internet.
    I went to the teenfirewire website but couldn’t stand to look at all the teen porn long enough to find a support contact.
    I thought file sharing, especially teen porn videos, was illegal !!!! If you know how to block teenfirewire on my blog, please forward me the information.
    Thanks, Sara.

  4. Thomas McMahon says

    June 13, 2007 at 4:10 pm

    Sara – If you have WordPress, just put teenfirwire in the blacklist. Then it’ll never show. Or just put the word porn and block it all no matter what.

  5. Thomas McMahon says

    August 1, 2007 at 12:44 pm

    Comments closing on this post due to so many spammers targeting this particular post.

Trackbacks

  1. How Often Should One Post? » BloggerDesign.com : Design Optimization Usability says:
    August 14, 2006 at 9:04 am

    […] What you want to avoid is creating a lot of small, quick posts that don’t give the user any value. You don’t want to just be creating cyber junk as you won’t get as many visitors or search engine visibility. […]

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