Phillip Lessen at Google Blogscoped has a guest post by Tony Ruscoe explaining how to find new Google services, considerations for documenting the services you’ve found and what to do once you’ve found a new Google service. (or new service from any engine for that matter).
What a challenge this must be for Google PR. One the one hand, you want to keep things from prying eyes until they are ready to be announced. And on the other hand, there’s such an enthusiastic audience, you barely have to lift a finger to get coverage.
Here’s a link to the full article.