Lee Odden

Spanking New Design for Online Marketing Blog

After threatening many, many times to get a new face on Online Marketing Blog, we’ve finally done it. Thanks to Thomas aka TwisterMC for putting up with my many revisions and for developing the cool subscription and bookmarking tools.

Also thank you to those people that I kept bugging for feedback and provided it!  We may not have implemented many of the suggestions received, but all of them were appreciated.

New plug-ins and “social media optimization” features include:

  • Smart Search – suggest search results as you type
  • Slick foldout RSS subscription options in the right column
  • The social bookmark dropdown option after each post

There are a number of finishing touches that are still being worked on, such as adding more static pages of resources, vidoe and tools, but for now this is it.

So, what do you think?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Lee – congrats! on your spiffy new look and feel. The social media dropdown is ultra cool.

  2. Thanks Toby. We’ll soon be making that tool available for everyone to use on their blog.

  3. Avatar chris dohman says

    very nice look lee, great job twister. perfect time to go with the new design just as summer/play time is winding down and blog/work time is rising.


  4. Very clean. Excellent.

  5. Avatar Igor M. (BizMord Blog) says

    You sure surprised me. Read your blog from work and saw the old design. Came home, opened up your blog again … saw the new design. Where were the warning signs? 🙂

    Lee, this is a very nice design. Job well done.

  6. Very nice design.

    The social media dropdown tool will be a masive hit when you release it.

    Love the hover over effect for the rss – will take a little time to get used to when you don’t expect it.

    Maybe one suggestion, and this is from someone who’s design-challenged: the main text looks crapped, fills out too much of the page. Maybe a larger left and right padding might be in order.

    just my 2 cents worth.

  7. Thank you all for the nice comments! Thomas did a great job with the design and tools.

    You’re right Igor, there wasn’t much warning. I just decided to do it early.

    Thanks for the suggestion Martin. We will definitely implement.

  8. Looks PIMP guys! Great job Lee and Thomas! 😛

  9. Avatar chris dohman says

    not sure if you want to hear any more design suggestions but martin noticed the rss hover which i had not seen.

    the rss hover drop-down is cool. i think another slight adjustment would help it even more, and that is to widen the drop-down just a bit to fully cover the side panel text and images behind it. it would clear it up nice, clean and easier to read.

    sorry to nitpik a great design because you really made it nice.


  10. Avatar jim boykin says

    Great Job! Seems like just yesterday this blog was on another url, and now a new facelift….things just keep improving!

  11. Lee … Of course, when I said “looks crapped” I meant to say “looks cramped” 🙂

  12. Very well done, Lee and Thomas. Definite improvement!

  13. Thanks for the comments guys! Chris, that’s a good suggestion about widening the RSS dropdown and we’ll take a look at implementing.

  14. I like the new face lift too. Enjoyed speaking with you at Webmasterworld in Boston; are you going to the Emetrics summit? (i see they’re advertising on your blog). I’ll be there covering for Know More Media.

  15. I’m having deja’vu… The design is nice and clean but looks freakishly similar to my blog. I don’t mean to harsh your mellow but the colors, fonts, especially the header are just too similar. Not sure what to think.

  16. Tina Turner says – “Simply the Best” 🙄

  17. Jason – you got to be kidding, mate. The only likeness is with the color of the hearder apart from that pretty much eveything else is different – unless stuff like “12px “trebuchet MS”, Verdana, Sans-Serif;” is yours and yours to use only!!

  18. If that were the only likeness I would not have posted.

  19. Hey Jason, thanks for stopping by. I think you flatter yourself a bit here. I do not read your blog. I’m pretty sure my blog designer doesn’t either. Thomas can chime in on his own on that if he wants. However I did check out your blog from the link in your comment and it appears you like to hate things.

    I am happy to post links to the sites that DID inspire our new design in one way or another: http://www.seobook.com, http://www.copyblogger.com, http://www.davidnaylor.co.uk, http://www.linkbuildingblog.com, http://www.cartoonbarry.com, http://www.micropersuasion.com, http://www.shoemoney.com.

    Jason, to infer that somehow your blog was used in any way as a reference to the new design of this blog, or even that they are “freakishly” similar is flat out laughable. But laughing is good so here’s more info for readers:

    We’ve used the black/red color scheme since 2002 starting with my company site, http://www.toprankresults.com. I’ve had a blog since Dec 2003, first at toprank.blogspot.com and now at toprankblog.com.

    Does your blog and this one both use red/black in some way? Sure! And so do many others.

    I suppose you think these blogs are also “too similar” to your blog?


    I don’t think you’ve cornered the market on the color red for a blog header. I’m with Martin on this one, you’ve got to be kidding, or maybe you’re just looking for something else to hate?

  20. Wow Lee, that was an impressively exhaustive list of resources. If you reread my post you’ll see that I said the design looks “freakishly similar” to mine… I was indeed interested in learning how you arrived at the color scheme (especially for the header) and that’s about it.

    For you to say that it appears I like to “hate things” is off but that’s okay. I’m not out to flatter myself or rag on your site, just wanted to see what the deal was. If you have any questions you actually want answered, I’m more than happy to talk to you on the phone and explain my thoughts and statements.

  21. Nice and clean, easy to navigate – great work!

  22. Teeming with sarcasm…

    Sure, I’m constantly ripping off design cues from sites that have about 1/10th of the traffic that mine has…

  23. Chris, this is all your fault you know. It seems you started this whole Web 2.0 blog design thing, damn you. 🙂 I would have been happy with our out-dated site but you had to go and make SEOBook and Patrick’s blog/site look so good, I had to do something. Oh well, it’s all for the better I think.

  24. I’ll take all the credit I can get, but I think the Web was 2.0 before I ever arrived at the party!

    Either way, this site is looking good…So good, in fact, that I didn’t recognize it…Kinda like the girl from high school who you hadn’t seen in 10 years, and the next thing you know, she’s a freakin knockout.

    Change is good, right? 🙂