Yahoo’s Terry Semel on Google, YouTube and MySpace

Lee Odden Marketing Industry News, Online Marketing, Yahoo

Fortune Magazine posted an interview with Yahoo CEO, Terry Semel today with questions about Yahoo’s mater plan, and Yahoo vs Google: “…just being really good at one thing may not be enough.”

It’s tempting for mainstream media to compare Yahoo and Google but I don’t think most people do. At least not head to head. When I want to search, I do think of Google first. But when I want to use maps, or web based email, or instant messaging I use Yahoo. I also use Flickr a lot, but I don’t necessarily associate it with the Yahoo brand. Yahoo is getting some traction with Answers, but it’s delay with Panama isn’t doing the stock any favors.
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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

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Search Engine Journal » Yahoo CEO Terry Semel on YouTube, MySpace & YSM’s Panama says:

August 14, 2006 at 9:03 am

[…] Fortune Magazine’s Adam Lashinsky has an interview with Yahoo CEO Terry Semel where Mr. Semel discusses YouTube & MySpace, iTunes and Yahoo Search Marketing’s new Panama platform. Here are some highlights of the interview, which is a bit McNews but does bring up some interesting points (Thanks Lee): MySpace and YouTube have also built huge audiences in areas where Yahoo should have had a leg up. How did that happen? […]