“Google to Jump Head-First into the Long Tail of Commerce”. Google Base will be incorporated more into regular Google search results in a move that will put it in direct competition with eBay. via Micropersuasion.
I’ve seen examples of Google Base within regular SERPs already with certain phrases such as, “search engine optimization services” where a “refine your search” box appears with drop down menus for skills and service type above the regular search results. Greg Niland mentioned seeing this earlier in the year, “Google Base Added to SERPs“.
I’ve heard that in the coming months, Google Base will appear much more often in natural search results and that the line between Google’s various services and the search engine will become more fluid.
Hopefully Google can do something about all that Google Base spam.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.