The Pew Internet and American Life research project has issued another report on the the future of the internet with predictions that by 2020:
Virtual reality will enhance worker productivity
Tech ‚Äúrefuseniks‚Äù will emerge as a cultural group, living “off the network”
People will continue to disclose personal information unknowingly, albeit for some personal benefit
There are other insights as well including the continued social inequalities and 46% agreed that the benefits of greater transparency of organizations and individuals would outweigh the privacy costs and 49% disagreed.
Here’s a video clip of Lee Rainie from Pew discussing the findings on the Lehrer NewsHour show.
The whole idea of a sub-culture emerging that lives “off the net” seems a bit sci fi to me. But then when I think about it, the few times I’ve taken internet-free vacations, it has been very refreshing. However, my business is very much tied to the internet, so there’s no off-network plans for me unless I change what I do for a living.¬† Hmmmmmmm.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.