Archives for September 2006

MIMA Summit 2006

mima-summit-2006.gif

That time of year is here again and the annual event held by the Minnesota Interactive Marketing Association called “The Summit” promises to be even bigger and better.

There’s a fantastic lineup of speakers and sessions including two keynote presentations: One from William Rice of the Web Marketing Association and Michelle Collins, a blogger for VH1‚Äôs, Best Week Ever. Other sessions include:

  • Web Writing
  • Web Analytics
  • Brawny Academy
  • Making the Grade
  • Ask the Email Experts
  • E-Commerce Opportunities
  • Site Architecture
  • Consumer Generated Media
  • Paid Search
  • Online Advertising
  • Internet Marketing Toolbox
  • Can Web 2.0 Change the World?

I would link to the session details, but the promo page was done entirely in Flash with one movie. It’s a very cool sitelet, but not too link or search engine friendly.

Brian Clark on tubetorial.com

tubetorial

Earlier this month Brian Clark of Copyblogger launched a new service called tubetorial. The site offers video and screencast “how to’s” on several topics including:

  • Web development and technology tips
  • Internet marketing strategies and techniques
  • Legal issues for Internet content producers and marketers

More than that, Brian offers some great insight into Internet business models and the selling of information. Tubetorial produces videos on their own and are also accepting viewer submitted videos. I really liked the idea and pinged Brian for more info on tubetorial. (links were added by me)

Who started and is behind tubetorial?

Adhesive – When your blog needs an introduction paragraph.

StickyOne things that blogs lack is an easy way to add an introduction paragraph to the beginning of the index page. However, there are may solutions, including Adhesive.

Adhesive allows the user to create a ‘sticky’ post that will always show up as the first post on the homepage. This can then be used for an introduction/welcome paragraph that gives your visitors a bit of an explanation of what your blog is about.

This is especially useful for any blogs that function as a full fledged website. Giving the users a short explanation of what the site is about can be much more informative than just showing the last 10 posts.

Social Bookmark Services Feature Review

Read/WriteWeb has posted an excellent review and comparison of the major social bookmarking services. Digg was not included as they are considered a social news service. The bookmark services reviewed include: BlinkList, Blogmarks, del.icio.us, diigo, Furl, Ma.gnolia, MyWeb, Shadows, Simpy and StumbleUpon.

The result? Del.icio.us and StumbleUpon were the clear winners. I seem to remember something a while back about how StumbleUpon Rocks. 🙂

Personally, I like tend to use del.cio.us the most for work and StumbleUpon for more recreational surfing. But I have found some excellent resources for work that way.

This information is pretty handy for when you creating your social bookmark links.

Link Building Advice from the Best

Unless there’s any doubt, I am a linking fanatic. I appreciate links like they’re gold. When I talk about link building with our team, I can never stress enough the importance of linking for traffic and SEO. To me, the best way to learn about link building is to get out there and do it.

However, if you’re new, you can save quite a bit of time learning from the wisdom of others’ experience. Here are three recent posts and one bonus link on link building I highly recommend:

Rand Fishkin presents his thoughts on why email is still king for link building.

Jim Boykin has a great post about the quality vs quantity issue with link building.

Eric Ward dispells a common myth about .edu links in his post: “.edu link fallacies dispelled“.

UnGoogle Your Marketing with Social Media

I think one of the ways you can sum up the idea of social media optimization and marketing is: “traffic alternatives to Google”. As great as Google is, marketers are increasingly looking for alternative and/or additional channels for content distribution and marketing and consumers for sources of information and interaction.

Some have suggested social search as an alternative. I don’t think social search will ever replace search engines as we know them today, but I do think the rate of growth for major search engines will certainly be affected by the growing number of niche tools and media specific channels such as social networks, social bookmarking sites, personalized search, tagging, podcasts, video blogs, regular blogs and other “social media”.

Pingoat Gets Acquired

PingoatMy favorite blog pinging service, Pingoat, has been acquired by another company. No details are available at the moment but I’m hoping the move is a positive one. I also hope they bring back automatic pinging.

This is the second acquisition for Pingoat this year. Back in march, Tim Phelan took over Pingoat. Tim kept the service up and running while brining a few advancements, but nothing major.

I’m hoping the new management will continue to grow Pingoat and I look forward to future advancements.

[tags]pingoat, ping[/tags]

LinkMoses Speaketh

Eric Ward, the mac daddy link master or as Debra likes to call him, “LinkMoses” has published his Linking Commandments (part one). These inspired, toungue in cheek linking tips include pearls of wisdom including:

  • II – “Thee who linketh in exchange for gold is Link Whore” *
    (linking in exchange for a return link may be marginally slutty)
  • III – “Thou shall not social linketh thyne own site” *
    (nor send a memo to all employees telling them to digg it, or ask your children to link to your site from their MySpace space)
  • VIII – “Just because MSN search is stupideth dost not giveth thee permission to link spameth them”
  • X – “The link schemer eats from a bountiful table today, but the link farmer eats for a lifetime”

Do Photos Increase Subscribers?

BloggerDesign iPhotoIf I look back over all the blogs I read, most have photos associated with their posts. Maybe not every day, but quite often. It makes me wonder, do photos increase the number of subscribers to a blog?

If you stop and think about it, there are two kinds of people out there, the analytical/text people and the visual people. There are those than buy the New York Time’s best seller books and those that would prefer a magazine with less reading and more pictures. So, with that in mind, if your blog posts don’t include images, are you just targeting one audience then?

Monday Links

MIMA Summit 2006 Sitelet goes live.

Another journalist writes foolishly about SEO with trash like, “The easiest way to get a link is to rent space on a “link farm”, a simple web page that contains only links to other sites.” – via SEM 2.0

The New Influencers – A book in progress on blogs, PR and social media by Paul Gillin. via Steve Rubel

CIOs give blogs some credit. CIO Jury.

AllBusiness.com and Some San Francisco

Before I rush off to catch my flight back home, I am posting a few pics from yesterday’s happenings over at AllBusiness.com
AllBusiness.com
The Producer and Director cracking the whip (not really)

Lee Odden
The willing Guinea Pig


Outside my hotel

Pier 39
Pier 39

Pier 39

Sea Lions
Sea Lions

Alcatraz
Alcatraz (I missed the last boat!)
It was great meeting the folks at AllBusiness.com. They’ve just done a major overhaul of their web site, both on the front end and the back end. Be sure to check out the new site as well as the Search Engine Smarts blog and watch for the “Advisor” videos coming soon.

Fortune Covers MySpace and YouTube

On my flight from Minneapolis to Vegas today I picked up a copy of Fortune Magazine, which had and the founders Tom Anderson and Chris DeWolfe of MySpace on the cover. The article, “MySpace Cowboys” was pretty good describing the founding of the company as well as the acquisition by News Corp.

With an acquisition price of $580 million, Tom and Chris are still singing the “we’ll keep working as long as we can keep building the vision” song. Well, not exactly, but pretty close. They do seem pretty committed to continuing the journey of making MySpace all about the users and the community.