Lee Odden

MIMA Summit Starts Today

The Minnesota Interactive Marketing Association annual Summit starts in about an hour. This year’s event is sold out and there’s an excellent mix if speakers. With lots of sponsors this year, there are a ton of giveaways as well.

One of our pr firm clients, The Web Marketing Association and Web Award will have their CEO, William Rice start things off with the morning keynote presentation. Bill has run the Web Award competition for 10 years and the program has reviewed over 9,000 web sites in that time. His presentation will offer insight into what makes an award winning web site and he’ll also present industry vertical data compiled over the past 10 years.

I will be introducing Elisa Camahort, co-founder of BlogHer, a community and conference for women bloggers. She also runs a marketing agency called Worker Bees. Elisa will be presenting, “10 Techniques for Web Writing”. I could certainly use a heavy does of that! I am looking forward to meeting her in person.

In the afternoon, I will be introducing Jake Baillie from TrueLocal. I’ve seen Jake speak many times at Search Engine Strategies and Webmaster World Pubcon conferences and even had the opportunity to speak with him at a DMA conference in New York this summer. Jake is one of my absolute favorite speakers on search marketing. He knows his stuff up and down. He’s also a really interesting guy with deep interests in photography, flying airplanes, poker, black hat SEO and competitive intelligence. We’re lucky to have him as a speaker and I’m looking forward to his presentation on site architecture.

The afternoon keynote presentation will feature Michelle Collins, a blogger for VH1‚Äôs, Best Week Ever who I have not met but I hear she is a fantastic speaker and a great comedian. We’ll have 8 members of the TopRank M&O team there as well and it should be a great event.

I’ll be taking photos and maybe a few short video interviews and will post to Online Marketing Blog in the evening.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


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