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Top RSS Feed Readers

Posted on Oct 31st, 2006
Written by Lee Odden
In this article

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    RSS Feed Stats
    As you can see from the graph above, the number of RSS and RSS to email subscribers of Online Marketing Blog has grown substantially since we moved over to WordPress and updated the design. Participating in a little social media optimization hasn’t hurt either. 🙂

    One of the metrics we look at with client blogs as well as our own are the most popular RSS feed readers and aggregators used. This influences the RSS chicklets or buttons used to promote the feed.

    Checking the Feedburner stats for Online Marketing Blog there are 118 different RSS readers logged. I suspect 30 or so of those are blog bots. Here’s the distribution of top ten RSS readers from most to least popular for this blog:

    All Time
    Bloglines
    FeedBlitz
    Pageflakes
    NewsGator Online
    Firefox Live Bookmarks
    Netvibes
    Rojo
    My Yahoo
    BlogBridge

    Past 30 days
    Bloglines
    Pageflakes
    FeedBlitz
    Rojo
    NewsGator Online
    Netvibes
    Firefox Live Bookmarks
    My Yahoo
    BlogBridge

    Past 7 days
    Bloglines
    Pageflakes
    FeedBlitz
    Rojo
    NewsGator Online
    Netvibes
    Firefox Live Bookmarks
    My Yahoo
    FeedReader

    One Day
    Pageflakes
    Bloglines
    FeedBlitz
    Rojo
    NewsGator Online
    Netvibes
    Firefox Live Bookmarks
    My Yahoo
    FeedReader

    It’s interesting to see that Pageflakes has increased in usage to take the top spot for one day’s stats. Also, the FeedBlitz RSS to email service consistently ranks in the top 3. If you’re not offering a RSS to email option for users on your blog, you are missing out on potentially 15-30% of your possible subscribers.

    I would be curious to know what the top RSS readers are on other SEO blogs. Maybe it’s time for a survey!

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

    B2B Marketing Content Marketing

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