Andy Atkins-Kr?ºger is covering the Search Engine Strategies conference in Paris this week and today quotes Francois Bourdoncle, CEO and founder of France-based search engine Exalead in the opening keynote of Search Engine Strategies Paris as saying . “We‚Äôre all helping to create the Google monster” and calls the major search engines the ‚ÄúWalmarts of the digital world.”
Bourdoncle also has thoughts about the Google, Yahoo MSN Sitemaps collaboration: “The sitemaps specification is not nice and open and it is not nice and closed‚Äù. He believes the initiative aims to close the door to new entrants to the market place.
I guess this guy’s trying hard to stand out by being critical when what he should be focusing on is what, if any, positive advantages new search technologies will bring consumers.
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Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.