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B2B Marketing views, news and interviews.

Google Updates Finance

It’s been six months since Google launched their Finance offering and Google announced today that several new features have been added including:

  • Enhanced Charts: Up to 40 years of historical data for US stocks is now available.
  • Market Trends: A “top-mover‚Äù module on the Google Finance homepage now highlights the market’s top moving companies which are featured categorically by price, market cap, volume, and number of queries.
  • Customizable Portfolios: You can now store multiple portfolios and upload information from other online portfolios with several customization options.
  • New Design: Users can now also view currency information, sector performance for the US market, and a listing of top market movers.
  • Portfolios on Personalized Homepage: If you use the Google Personalized Homepage, you can now view portfolios there.

The interesting thing about this announcement from a PR and social media perspective is that Google has taken the time to create a short video animation hosted on YouTube to explain the new features.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.