B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Yahoo and Google Copying Each Other

For some good humor, check out the following posts by Jeremy Zawodny from Yahoo and Matt Cutts from Google. Jeremey points out a striking similarity between the Yahoo and Google MSIE splash pages. Google has changed the splash page to something else by now.

Matt responds in that very politically correct and polite way that Matt does and then he points out how Yahoo has been copying Google’s PPC ad layouts.

I’ve seen other examples of this sort of thing shared with me by a search engine employee and I guess it’s bound to happen. They watch each other so closely and there are so many teams involved that stuff like this can slip by. Although, the ad formats and colors are pretty hard to miss. 🙂

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. m3mn0n says

    Don’t forget to mention the fact that Yahoo’s search homepage copied the original Google design.

    Seems like many people ignore Yahoo’s blatant copy-cat ways yet one slip for a few hours by a Google staff member and they scream bloody murder. At least the Google thing was temporary, whereas the Yahoo search homepage and Ad layout and etc are designed to take on the market leader, Google.