When the first iteration of this blog went live, there was no intention of doing anything but documenting resources and sharing information. For a short time, we ran some Google AdSense ads and then participated in the beta of the Yahoo Publisher Network for a while. We even had a few image ads.
But ads just didn’t seem right so with the exception of very small sponsor text ads for the RSS feed, there is no advertising on this blog. I suppose one could argue the whole thing is an ad, but not in an explicit way.
However, when you look at a lot of the popular search marketing blogs, the ads are obtrusive. Whether it’s Aaron’s SEOBook for sale, or right column graphic ads like on Marketing Pilgrim (has RSS ads too), Search Engine Journal and Search Engine Land the ads seem to be a natural part of the design. Rand used to run ads but does not any longer and I don’t think Todd, the Lisa or Kim have ever run ads on their blogs.
So my question to you is:
Do ads increase or decrease a blog's credibility?
Decrease (43%, 23 Votes)
Increase (28%, 15 Votes)
It depends - see my comments below (28%, 15 Votes)
Total Voters: 53
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.