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Reader Poll: Why blog?

Lee Odden
Lee Odden
Blogging Strategy, Online Marketing

Many blog readers also have blogs of their own. People start blogs for many reasons. Some are personal and an increasing number are for business. There are many, many reasons to write a blog. In this reader poll, we’d like to know what’s your reason?

What is the primary purpose of your blog?

  • To publish/share my ideas (41%, 27 Votes)
  • To build my/my company reputation (23%, 15 Votes)
  • A marketing tool for me/my company (20%, 13 Votes)
  • A platform for interacting with my industry (12%, 8 Votes)
  • Adds SEO benefit to my web site (5%, 3 Votes)
  • Share news about my industry (0%, 0 Votes)

Total Voters: 66

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The list of reasons above is limited to six, so if your reason is not listed, please leave it in the comments.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Michael Jensen (SoloSEO) says

    January 10, 2007 at 2:03 pm

    It was very hard to pick just one, because obviously a blog serves many purposes. But it will be neat to see the tally after a few days of voting (please post again to remind us). Sometimes the motivation (purpose) for starting a blog ends with a different purpose. We suggest to our customers to create a company or website blog, if anything just to be a natural and easy way to create more content. We find though that once you have a blog and even a few subscribers, that makes you think deeper and more often of what you can blog about, and then even more learning or innovation occurs when you actually craft your post. I love my blogs for that purpose alone.

    Keep up the great work Lee!

  2. Lee Odden says

    January 10, 2007 at 2:39 pm

    Michael, that’s a good point about starting a blog for one reason and then evolving into another. I suppose part of the reason for this poll having a fixed number of options is to stimulate some conversation. 🙂

    Thank you for your kind comments. I really appreciate that you’re taking the time to visit and contribute!!

  3. David Wallace says

    January 10, 2007 at 5:40 pm

    All of the above. 😉

  4. Ajay says

    January 10, 2007 at 10:31 pm

    I started blogging three years ago as an experiment. Soon got to like it and so never stopped.

    It’s good I didn’t because blogging turned out to be a good revenue stream as well as a means to get known.

    Ofcourse, there is still a long way for me to go, but I’m enjoying every step of it.

  5. Tim Rees says

    January 11, 2007 at 8:18 am

    Interesting – I have just written a blog about my reasons for blogging.
    I agree in that all are valid reasons for me to an extent…. There is no single reason why I blog, it is to market myself and my business ideas. It is also a platform to inform friends and relatives and other interested people what I am working on. Ultimately once I have enough readers I hope it will be a way of generating revenue directly and indirectly.

  6. pittfall says

    January 14, 2007 at 10:56 am

    Lee, where is the all of the above choice? Thanks for the great list of your favorite SEO blogs, I look forward to making the list.

  7. Mike D says

    October 24, 2007 at 9:41 am

    Thanks for the info. Never considered a blog but maybe it’s just what the doctor ordered!

  8. Anand says

    May 6, 2008 at 11:51 am

    Blogging is used to keep posted about latest information about a specific happening or news or latest trends, also to tap the SEO and web traffic too

Trackbacks

  1. Making a Million » Blog Archive » Why Blog says:
    January 11, 2007 at 8:13 am

    […] I saw one blog today – Reader Poll: Why Blog? – I took it and apparently the main reason is to publish/share ideas…. fairly obvious I guess! My Reasons […]

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