Lee Odden

Reader Poll: Why blog?

Many blog readers also have blogs of their own. People start blogs for many reasons. Some are personal and an increasing number are for business. There are many, many reasons to write a blog. In this reader poll, we’d like to know what’s your reason?

What is the primary purpose of your blog?

  • To publish/share my ideas (41%, 27 Votes)
  • To build my/my company reputation (23%, 15 Votes)
  • A marketing tool for me/my company (20%, 13 Votes)
  • A platform for interacting with my industry (12%, 8 Votes)
  • Adds SEO benefit to my web site (5%, 3 Votes)
  • Share news about my industry (0%, 0 Votes)

Total Voters: 66

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The list of reasons above is limited to six, so if your reason is not listed, please leave it in the comments.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. It was very hard to pick just one, because obviously a blog serves many purposes. But it will be neat to see the tally after a few days of voting (please post again to remind us). Sometimes the motivation (purpose) for starting a blog ends with a different purpose. We suggest to our customers to create a company or website blog, if anything just to be a natural and easy way to create more content. We find though that once you have a blog and even a few subscribers, that makes you think deeper and more often of what you can blog about, and then even more learning or innovation occurs when you actually craft your post. I love my blogs for that purpose alone.

    Keep up the great work Lee!

  2. Michael, that’s a good point about starting a blog for one reason and then evolving into another. I suppose part of the reason for this poll having a fixed number of options is to stimulate some conversation. 🙂

    Thank you for your kind comments. I really appreciate that you’re taking the time to visit and contribute!!

  3. All of the above. 😉

  4. I started blogging three years ago as an experiment. Soon got to like it and so never stopped.

    It’s good I didn’t because blogging turned out to be a good revenue stream as well as a means to get known.

    Ofcourse, there is still a long way for me to go, but I’m enjoying every step of it.

  5. Interesting – I have just written a blog about my reasons for blogging.
    I agree in that all are valid reasons for me to an extent…. There is no single reason why I blog, it is to market myself and my business ideas. It is also a platform to inform friends and relatives and other interested people what I am working on. Ultimately once I have enough readers I hope it will be a way of generating revenue directly and indirectly.

  6. Lee, where is the all of the above choice? Thanks for the great list of your favorite SEO blogs, I look forward to making the list.

  7. Thanks for the info. Never considered a blog but maybe it’s just what the doctor ordered!

  8. Blogging is used to keep posted about latest information about a specific happening or news or latest trends, also to tap the SEO and web traffic too


  1. Making a Million » Blog Archive » Why Blog says:

    […] I saw one blog today – Reader Poll: Why Blog? – I took it and apparently the main reason is to publish/share ideas…. fairly obvious I guess! My Reasons […]