Lee Odden

FeedBurner StandardStats Review

Lee Odden     Blogging Strategy

I’ve been testing out FeedBurners StandardStats package and it’s a great start for a free stats program. The data seem to be online with Google Analytics and the look and feel is great for the non-techie person.

StandardStats Screen Shot 1

Starting off, the setup is easy. Just log into your FeedBurner account and activate StandardStats. One click of the button and your done with step one. The next step is to implement the code on your site and I think it could be easier.

Currently, you choose your blogging platform from the dropdown and it gives you the code to add to your template. It tells you where to put it but I think it’s a bit much for average users. For example, you have to put the code in the post-meta loop. Everyone knows where that is right?

With that in mind, I created the FB StandardStats plugin for WordPress to do all the code implementation for you. It makes it extremely easy for anyone to get the code in the right spot with very little work.

Once you get the stats installed, the user interface is the same as FeedBurner users are use to. It’s extremely easy to use and understand. This is one of the biggest bright spots as most stats programs are more focused on showing data and not enough on usability.

StandardStats shows the number of visitors, trends, referring sources, outgoing links and visitor information like browser, OS and screen size.

StandardStats Screen Shot 2

When comparing numbers to Google Analytics, the number of visits that FeedBurner shows is very close to the number of visits Google Analytics shows. The same is true for referring traffic. There is some slight differences in the cases that I researched but nothing major.

FeedBurners StandardStats are an excellent stats program for those that want the basic information in a clear and easy to understand way. Google Analytics is great for those that want a lot of detailed information. It all depends on what you want to get out of your stats program.

Myself, I have StandardStats installed for seeing a quick overview of my site. I also have Google Analytics installed for when I want to dig into the data a bit more. I think both have an advantage over each other and there is nothing wrong with running them both.

[tags]FeedBurner,StandardStats,Google,Google Analytics[/tags]

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Question – I already have the FeedBurner Feed Replacement plugin installed. Will the StandardStats plugin conflict with, duplicate, or coexist peacefully with the FB Feed Replacement?

  2. I use the FeedBurner Feed Replacement plugin from OrderedList also and they both work fine together. Since they both do different things, there are no issues in running them both.

  3. Thanks!