Archives for April 2007

SES New York Day 3 Videos

I was able to do just two video interviews before my camera got dropped in a glass of water. I’ll have to explain that in another post.

[googlevideo]http://video.google.com/videoplay?docid=5655668133485217314&hl=en[/googlevideo]

Here’s Michael Gray, aka graywolf, just before our session with Todd Mailicoat and Neil Patel on “Social Bookmark Strategies” where he talks about tips for conference goers. Coverage of that session can be found at The Lisa, Search Engine Roundtable, Small Business SEM and CenterNetworks.

[googlevideo]http://video.google.com/videoplay?docid=-4176575133923097250&hl=en[/googlevideo]

I also caught up with Mona Elesseily from Page Zero where she talks about Yahoo Panama pros and cons. Also two new Panama enhancements: Quality based bidding and being able to opt out of Yahoo’s content network.

SES New York Day 2 Videos

Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

[googlevideo]http://video.google.com/videoplay?docid=8214653953422182961&hl=en[/googlevideo]

Bryan Eisenberg from Future Now and a two time best selling author, talks about all the resources his company has put together for Google Optimizer. His company has recently become an authorized consultant for Google Optimizer.

[googlevideo]http://video.google.com/videoplay?docid=713740155454209693&hl=en[/googlevideo]

Loren Baker of Search Engine Journal steps up and talks about his thoughts on Search Engine Strategies as well as a tip on marketing with social media.

[googlevideo]http://video.google.com/videoplay?docid=-8254526279484575027&hl=en[/googlevideo]

Dana Todd from SiteLab and SEMPO talks about the new SEMPO Institute initiative to provide standardized education for paid search and search engine optimization.

SES New York Day 2 Notes and Photos

Pummeled with work, I did not get down to the conference right away this morning. And no, it wasn’t for any of the reasons you might be thinking. I was in early last night – at least for New York. I did hear that some people were out til 5am though. That’s far too much fun for me.

I ran into so many great people on the way to the speaker room to register it took over an hour. Getting to the press room was no different (right next door). One of the great things about conferences is the networking. Although I didn’t think it was possible, networking can seriously get in the way of attending sessions.

Speaking of sessions, for play by play session coverage, be sure to read Search Engine Roundtable.

Vintage Tub and Bath Party SES New York

I arrived at the Hilton just in time to bump into Michael Gray and then Michael McDonald along with Rich Ord, the owener of iEntry, the parent to WebProNews. The first topic that came up of course, was the Vintage Tub and Bath party thrown by Allan Dick. This is an invite only kind of event and it is always enjoyable.

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A big thank you goes to Allan, who is one of the nicest people you’ll ever meet.

With the promise of a shuttle ride to the Manhattan Penthouse, where the party was to occur, I bumped into good pal Loren Baker of Search Engine Journal and along with Matt McGowan of Incisive and Marie Howell of Bruce Clay Europe, we made our way not to a shuttle, but to the Epiar party bus!

SES New York Day One

nyc.jpg
Here I am writing about the Search Engine Strategies conference in NYC and I’m in an airport in Minneapolis – go figure. Even though I’m not at the event physically, I’m certainly there in spirit. Here are the sessions during day one that I would be attending:

The 9-10:30am session is a tough one for me between Video Search Optimization and In House: Big SEO. Both are hot for our SEO firm right now as our PR agency expands its multi media and social media offerings with video and as TopRank continues to add very large companies as SEO clients. Bill Hunt and Marshall Simmonds always put out some great information and I would love to ask National Geographic as well as HP a few questions about their programs.

Feed Overload – How To Catch Up?

Feed OverloadWell I was out all last week on vacation. It was very nice and I didn’t use a computer once; except for a slot machine. But now I’m back and my feed reader is overloaded with hundreds of unread posts. How does one catch up?

My thoughts are this:

  1. Spend a couple hours reading though them.
  2. Spend an hour quickly scanning them and not really reading anything.
  3. Mark all as read and just start fresh.
  4. Spend the next week or two catching up on a few feeds at a time.
  5. Multi Task by reading feeds and watching American Idol at the same time. (ha ha)

Now I love the information in each feed, but when someone misses a few days, the unread count can be overwhelming. So much that I avoided them all together yesterday.

Better Late Than Never

A glitch, 7 hours on standby and I end up flying from Mpls to NYC a day late. Oh well, better late than never. I will miss some premium sessions and several meetings and interviews I’ve been very much looking forward to, but Wed-Fri I’ll be doing my thing in full force.

For fuller than full conference coverage, be sure to watch Search Engine Roundtable and Search Engine Land.

97 Blog Directories

One of the resources we often use when promoting blogs and RSS feeds is directory submissions. There are many kinds of directories to submit blogs to. There are blog-specific directories like Technorati and Best of the Web blog directory. There are also RSS specific directories and search engines. Google blog search is a RSS search engine, but you cannot submit the blog directly. You can however, ping Google blog search, but pinging is only relevant for RSS feeds.

Besides blog and RSS specific search engines and directories can also submit blogs to regular directories that have categories for blogs, such as Yahoo.

Social Media Marketing – Get it Straight

It’s an interesting thing when concepts get defined according to the intentions and goals of a few influential voices. Take social media optimization and marketing (SMO/SMM) for example. What started as a set of tactics unique to their channels (blogs, images, audio, video) became a more closely defined set of tactics ala Rohit’s Rules for Social Media Optimization.

To me, social media is characterized by communities that allow users to do many or all of the following:

  • Create profiles/accounts
  • Grow a network of friends
  • Submit content or collaborate
  • Vote on content
  • Tag content
  • Comment on content

That’s the “social”. The “media” has to do with the platform as well as the content: blog, social network, wiki, news, bookmark, forum, discussion thread and text, image, audio, video for example.

Microsoft Webmaster Tools

Last week I agreed with Barry’s speculation in the comments at Search Engine Land that Microsoft is developing their own set of webmaster tools. After a conversation today, I have an even stronger reason to believe this is so. I cannot disclose the source, but it is credible.

While there are an array of AdCenter tools, Microsoft is also working on additional software to be of assistance to webmasters for use with natural search results ala Google Webmaster Central and/or Yahoo Site Explorer. Unfortunately I do not have a time frame or a specific description of what the tools will be, but I do know Microsoft is putting quite a bit of effort into their development.

Five Reasons Why I Blog

I haven’t participated in a blog meme for a while so Andy Beal who was tagged by Nathan who was tagged by Randy went and tagged me, so here goes:

  1. Like Andy, I started blogging (Dec 2003) as a way to save information, comment on it and share with coworkers.
  2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?
  3. Blogging is a great connector for both online and offline social networking. People read our blog, say hi at conferences and many of those turn into friendships or business relationships. I also always mention our blog when I meet people offline or in interviews which often turns them into RSS subscribers.