Lee Odden

Yahoo Contest Giving $25k Away in Advertising

Normally we don’t really cover a lot of industry news here at Online Marketing Blog. We leave that to the experts at Search Engine Watch, Search Engine Land, Search Engine Journal and Marketing Pilgrim. However, when a search engine reaches out with a particularly interesting message, we can make exceptions.

For example, the new “Ultimate Connection” contest from Yahoo Search Marketing which involves Ivanka Trump. I had to read that twice and thought it an interesting choice of celebrity.  Whenever I hear about search marketing contests involving essays, I always think of Marketing Pilgrim’s Scholarship, but such methods of promotion have been around a lot longer than SEO blogs.

More details can be found on the YSM blog, but here are the prizes for the three lucky winners from the five finalists who are to write a 500 word essay on what each entrant’s business needs to be successful:

  • An “Ultimate Connection power lunch in New York City with the up-and-coming entrepreneur winners and top-ranking marketing stars
  • A $25,000 budget from Yahoo! Search Marketing to use toward a keyword ad campaign
  • Mentoring from a legendary marketing expert throughout the year
  • Access to a Yahoo! Search Marketing expert throughout the year
  • A website makeover, courtesy of Yahoo! Small Business and Web site development firm FastPivot.

Personally, I’d be happy with the $25k in ad spend. That would be a good return on the investment in time to write a 500 word essay. For that, it should be a no-brainer to enter this contest.  I suspect if you are running an online store using Yahoo Store as the platform, it would be a REALLY good idea to enter this contest.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Sounds good. I considered entering and read all the details. You have to be a US resident though so that will count a few of your readers out (like me) 🙁

  2. Here’s an interesting eligibility requirement:

    “the Business Website does not display, during the term of the Promotion, any advertising for competitors of the Sponsor;”

    Does that mean entrants can’t display any advertising provided by a Yahoo! competitor (no adSense ads)? Or does that mean entrants can’t display advertising for any product or service that competes with a Yahoo! product or service (travel site, fantasy football site, etc)?

    In fact, any online ad or affiliate program could technically be construed as a competitor to the Yahoo Publisher Network.

  3. Hey Paul, that’s a good point. I guess you never know until you enter….

  4. Well I have adSense ads on my site, so I think it’s safe to say that would be “advertising for competitors of the Sponsor” no matter how that is interpretted. But then again, maybe I could win the judges over with an essay that says:

    “Winning the contest and $25K of Yahoo! Search Marketing would help my company succeed because with it we could generate at least another $25K of adSense revenue.”