Lee Odden

Yahoo Panama Recent Upgrades

Lee Odden     Marketing Industry News, Online Marketing, Search Marketing, Yahoo

Yahoo Panama is on the upgrade path today with several new features to help advertisers streamline account management:

Move/copy keywords: You can now move and copy keywords from one ad group to another without doing the copy/paste/delete thing. On the Ad Group page under the “Campaigns” tab, you’ll now see a “Move” button which will allow you to move or copy keywords from one ad group to another ad group.” Note that there is still a 1000 keyword limit per ad group.

Streamline keyword selector tool: Yahoo now provides an estimate of the monthly searches on each keyword suggested. This provides more detailed information on the traffic that this keyword may be able to generate. As before, you can select the keywords you wish to add by clicking the box next to the suggestions and clicking “Add Keywords.”

Ad writing help guide: When creating ads, you’ll be able to preview ads that appear in search results for your selected keywords.

Panama is catching up to Google AdWords in features pretty quickly. What has your experience with Panama been so far?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Avatar Cara says:
    June 28, 2007 at 5:41 pm

    I am an avid Adwords supporter, but Panama has definitely stepped up when it comes to PPC. Basically, it makes me happy because it is turning into Adwords.

  2. Avatar Abela says:
    June 29, 2007 at 12:20 pm

    Great work by Yahoo. Can some one provide me the link of yahoo keyword suggestion tool Thanks in advance.

  3. Avatar Tad Miller says:
    June 29, 2007 at 3:40 pm

    They still suck.

  4. Avatar jeff says:
    June 30, 2007 at 1:44 am

    Adwords kw tool much better. I liked the old yahoo where you could see the other bids and customize ads for each kw. I can’t see my other ads when I am creating a new one and I wish they would drop their min bid below .10. However, I am getting good results and moving some of my clients to Panama. They do not have the crazy min bids that adwords sometimes throws at you.