Yahoo Panama is on the upgrade path today with several new features to help advertisers streamline account management:
Move/copy keywords: You can now move and copy keywords from one ad group to another without doing the copy/paste/delete thing. On the Ad Group page under the Campaigns tab, you’ll now see a Move button which will allow you to move or copy keywords from one ad group to another ad group. Note that there is still a 1000 keyword limit per ad group.
Streamline keyword selector tool: Yahoo now provides an estimate of the monthly searches on each keyword suggested. This provides more detailed information on the traffic that this keyword may be able to generate. As before, you can select the keywords you wish to add by clicking the box next to the suggestions and clicking Add Keywords.
Ad writing help guide: When creating ads, you’ll be able to preview ads that appear in search results for your selected keywords.
Panama is catching up to Google AdWords in features pretty quickly. What has your experience with Panama been so far?
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.