Lee Odden

Three Erics, Two Daves a Drew and a Barry

Eric Enge says Link Building is a Permanent Investment and I wholeheartedly agree

Another Eric (Holter) has posted his Websmart Newsletter in video format and provides a nice introductory explanation of web analytics (Urchin and Google Analytics) and how you can use that information for site SEO.

Yet another Eric (Marcoullier) says goodbye to MyBlogLog. Congrats on your success Eric and enjoy your family!

David Wilson of Braveheart Design posts a great interview with Rohit Bhagava on social media optimization.

Dave Winer argues that Feedburner is trouble because of their dominant position in the feed management space and I agree with his point that it would be ideal if there were more choices, if there was any kind of competition. Although, I think it matters more what Google does with acquired companies rather than their previous market position.

Drew Stauffer offers up a niche marketing 101 post which would be even better with some practical examples. This is advice I need to take myself.

Barry Schwartz’s new multi-blog author management tool, RustyBudget, received some very nice coverage on Techcrunch this weekend. Barry demo’d the tool with me last week and it looks like a great tool if you manage multiple blogs and/or blog authors. RustyBudget allows you to easily manage story assignments and disposition using a Ajax powered interface.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I’m not certain Lee, as to the point you were trying to make with this post, but I enjoyed the information and especially the title.

    The title reminded me af a band I played in several years ago. We would often joke around when someone asked the names of the band members and we would respond; Two Dans, Nick, Vic and JR. Thanks for the pleasant reminder Lee!

  2. Hey Daniel, this post is a rare “links” post, pointing to a collection of recent news or items of interest to search marketing – the overall topic of this blog. I don’t do “links” posts very often and thought I’d get creative with the title. Sorry for the confusion but I’m glad it brought back a good memory.