Online Marketing Blog - TopRank®

Yahoo Mash Beta – New Social Networking Platform

I’ve updated my Yahoo mash profile page a bit over the weekend and with the help of a few friends. Note: if you have some mischievous friends, you may want to turn off their ability to edit or “mash” your profile page or it might start sporting another company’s logo as your background image, as was the case on my profile for a few hours on Saturday.

Mash is very easy to use with drag and drop modules ala Facebook but with the unique feature of allowing others to add and/or modify modules or even visual settings, depending on the sharing settings. You get a short URL, mash.yahoo.com/leeodden is mine, for example, but you need to be logged in to Yahoo and have a mash account to see the content.

I’ve seen a few ads and initially, I thought they were rather large, but they do flow well with the rest of the page regardless of your visual or layout settings. As people build out more and more modules, not unlike what’s happening at Facebook, there should be more productive networking tools like group management and calendar related features. Yahoo’s other social networking project, Y360 pretty much tanked, so there will need to be more than just “fun” applications, especially with the huge head start MySpace and Facebook have. One ace in the hole for Yahoo is it’s huge list of registered users.

After the flurry of the initial launch, many eyes will be watching to see how Yahoo mash pans out. Thanks to Michael Brito for the invite.

yahoo mash

Here’s a screen shot of my new Yahoo mash beta account. By the time someone reads this there will be a LOT more “friends” listed.

More later as it’s late night on Friday and I need sleep. In the meantime, Techcrunch has a write up.

Lee Odden

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  2. Avatarseomama says

    This yahoo Mash seem like more similar to Google Orkut now(from the screen shot). I would like to try on it too, so i can do a comparison on it. Can someone send me an invitation, please! My email address is [email protected]. Thank in Advance!

  6. AvatarTeli Adlam says

    After playing with it for a little while, I have to agree that it’s a nice application, but something doesn’t feel right about it to me.

    It’s fun, sure. It’s cute, sure. But finding friends seems unintuitive. For instance, the only way to search (and I use that term loosely) for friends is through their tag system.

    you may want to turn off their ability to edit or “mash” your profile page or it might start sporting another company’s logo…

    That’s something else that makes me wonder, will the changes made by other people be visible to everyone else or only to the person who mashed the page? In case it is visible to everyone else, what happens when two people are mashing the page at the same time?

    Time for more Red Bull.

    ~ Teli

  7. AvatarBrian says

    Please also send an invite to mash (at) assist.com

    It may even be worth a few hundred links to your blog from our Social Networking Directory 🙂

    Thanks!

    ~ Brian

  8. AvatarMorgan says

    You guys should review MindViz.com – it’s been around longer than these new sites and has some of these so called middle of the road features.. I hate to see a site like Mash get the props for being a middle of the road Facebook / MySpace when MindViz has had such an all encompasing angle to social networking since it began. Unfortunately MindViz isn’t some big corp with tons of marketing power so I guess you wouldn’t see it reviewed much, which is rather sad since it is such a quality product.

    Morgan

  15. AvatarThiên Ân says

    I am hear about yahoo Mash from your blog. Can you send me an invite for using Mash? My English is not very well yet. So I can not write more for you. My email: [email protected] . Thanks

  21. AvatarAngela says

    This looked so cool in the first article I read, I went straight to InviteShare to sign on. But apparently I need an invite from someone already on the system. Would LUV one, if you PLZ. Am hoping I can still keep the ID I signed on for earlier today.
    writerluvscoffee yahoo com.

  29. AvatarGarion says

    Its a nice site, I saw there were no responses to invites so I went through all the comments and sent invites to all that weren’t members yet, there were a few that I couldn’t check as I didn’t have an email to send. I have more if anyone needs an invite.

    Enjoy

  35. AvatarMarlene says

    I want to know, why just few ppl can invite us to yahoo mash…and most of all, who started doing the invites…

    What happens when you don`t know anyone?
    Does it mean you have to add with some stranger in order to get it?

    I don`t see the point of it, although i understand they are trying to make it more private??? but eventually many will be connected somehow…

  43. AvatarMasoko says

    Yeah yahoo mash looks very promising. I even started a Mash Styles, Mash comments, backgrounds etc. all kind of Mash resources site. If you want to pimp your profile check my site Mash Styles

  52. Avatarnamnam says

    hi !
    i am nam from vietnam , i speak english not better, i am sorry . i want intive yahoo mash , can you help me? please help me
    thank you very much ! see again

  68. AvatarZenith says

    I am hear about yahoo Mash from your blog. Can you send me an invite for using Mash? My English is not very well yet. So I can not write more for you. My email:[email protected] Thanks very much!

    Hi…tôi đến từ Việt Nam.Vì vốn tiếng Anh rất dở nên đã copy comment của ThiênÂn.Xin lỗi!Nhưng tôi muốn gia nhập yahoo beta vì tôi muốn tạo blog cho lớp.Cảm ơn các bạn rất nhiều…:D

  81. Avatarvikas vats says

    plz inviti karo mujhe bhiiiiiiiiiiiiiii plzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

  101. AvatarTeresa Baker says

    I just got word of this new Yahoo, and would love to give it a try. Could you please send me an invite. Thanks

  103. Avatarhoaianh says

    hi.. could i get an invitation too? i’m really excited to explore the new way blogging on smash..tks^^

  110. AvatarLois says

    Recently my ladyhawk.8179 got hacked and then closed, my mash was connected to that id, now i can not get into my mash, i have all my things in my mash id, and can not get into it, can there be some way they can change my mash to be connected to ladyhawk_of_love. i do not want another mash id, i like the one that i now have.

  118. Avatarmasoko says

    Try getting invitation on different email address.
    I had a friend with similar problem and this helped.

    Regards,

  125. Avatarphoebe pham says

    could someone give me the website for yahoo mash plz!!i would appreciate that person so much..!!

  168. AvatarSam says

    To get a yahoo mash invte there are many user websites and groups going on. You just have to visit them or be a free meber and they will send you a invite.

Trackbacks

  1. Yahoo! Mash Unmasked - Profy.Com says:
    April 8, 2008 at 12:52 pm

    […] Metrics Guru, “In fact, Yahoo! Mash was so boring it probably sent Lee Odden to sleep… he knows when he wakes up he'll have a ton more Yahoo! Mash friends….how much more […]

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