Archives for October 2007

TopRank Halloween Costumes

Several TopRank employees wore costumes for Halloween today and here are a few photos:

Amie Krone - TopRank
Princess Amie Krone – Operations

Tabitha Anderson - TopRank
Beer Maiden Tabitha Anderson – Public Relations

Jeff Nolan - TopRank
Hockey Dude Jeff Nolan – SEO

Thomas McMahon - TopRank
Black Eyed Pea Thomas McMahon – SEO/Blog/Email

See, it’s not all work at TopRank – some fun is allowed from time to time.  🙂

Happy Halloween!

Speaking Events for Remainder of 2007

The big year of 2007 is winding down and there are more than a few conferences coming up. It’s been a busy year for TopRank speaking events with our involvement in the search, direct marketing and public relations industries. Here are our remaining speaking events this year. We hope to see you there:

Nov 1, 2007Bulldog Reporter’s PR University – Teleconference
“Boosting Web Traffic: Best New Ways PR Can Supercharge Websites to Drive Investors, Journalists and Customers to Visit Online”

Nov 30, 2007Advanced PR Technology Conference – San Francisco, CA
“Press Release Optimization” and “Corporate Site SEO”

Dec 4-7, 2007WebmasterWorld Pubcon – Las Vegas, NV
“Public Relations” and “SEO Blogger Panel”

Polls – A great way to find out about your visitors.

Example PollBlogging is about more than just the site owner, it’s about the users too. Where as comments are a great way to get feedback, so are polls. You can easily ask preferences, opinions or collect user data from your subscribers.

An easy way to add polls to any WordPress blog is via the WP-Polls plugin. WP-Polls is an Ajax plugin that allows a site owner to create as many polls as they want and easily integrate them into their posts.

Some features of WP-Polls include

  • Unlimited Polls
  • Allows user to select more than one answer.
  • Tracks IPs so no one can vote more than they are allowed.
  • Poll start and end dates & times. Optional ‘No end date’ also available.

What Can You Do With MyBlogLog? Tips from 18 Members

mybloglog-toprank.jpg
MyBlogLog Glamour Shots

As both an active participant (first and foremost) and a consultant in the ways of social media, it occurred to me that we should engage the communities of interest we’re involved with for tips. Who better to get tips on social media from than people who are actually USING social media?

Online Marketing Blog, which has a top 50 MyBlogLog community, is fairly active and even interviewed MyBlogLog CEO Scott Rafer. Today I pinged the members of our MBL community and within a very short period of time received about 20 responses. Here are 17 that made the cut and one of our own.

Our first tip on MyBlogLog is from none other than Robyn Tippins, Community Manager at MyBlogLog and a blogger at Practical Blogging.

Pownce Invites

By now, I’m not sure how many people DON’T have a Pownce account, but in case you do not and are interested, link here, oops :)  I mean leave your email in a comment below and I’ll send you an invite. I have about 30 or so. After that, the Pownce invite giveaway is closed.

For the uninitiated, Pownce is a microblogging format similar to Twitter where you can also share files.

PRSA Conference: Social Media for PR Practitioners

PRSA

I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.

Lee Odden Peter Himler Nicco Mele Rob Key

Fifteen minutes before the session, the room was packed with people eventually standing against the back wall and it was clear that both the room and the topic of social media were going to be hot.

PR and Social Media Crowd PR and Social Media Crowd

Internet Marketing Podcast with Mike Moran & Lee Odden

ontechlife_150.jpg

Fellow DMA and Search Engine Marketing Council member and friend Mike Moran recently asked if I’d be interested in doing a podcast series on Internet marketing and of course I jumped at the chance. Mike has previously shared an article here on “Why Search Marketing is So Hard“.

There are 8 podcasts in the series and they cover a range of internet marketing and new media marketing topics applicable to any business that’s trying to understand online marketing. For most of the podcasts, we use Mike’s books, “Search Engine Marketing Inc” written with Bill Hunt and Mike’s new book, “Do It Wrong Quickly” as starting points for discussing a range of topics related to how internet marketing is changing and what organizations can do to take advantage.

Google Webmaster Tools Review

SEO Tool ReviewGoogle Webmaster Tools Logo

Google Webmaster Tools is a great resource for any site owner. It’s designed to inform webmasters about how Google bot is interacting with their website. It gives detailed information on broken links, popular keywords and how often Google is stopping by. It’s Googles way of giving site owners the information that they need to be successful.

The Setup

Getting started with Google Webmaster Tools is not to difficult. The first thing you’ll need is a Google account. Since all Google services use the same login, you may already be setup. If you have Gmail, Adwords, Analytics, iGoogle or one of the many other services, then you are ready to go. If not, sign up for a free Google Account.

SMX Social Media NYC Day 2 Recap

SMX Social Media Day 2

The end of SMX Social Media in New York is upon us. At the close of the conference today, the audience is leaving with a lot of tips and tricks and “how-to”s to make their social media marketing more effective. The main idea pushed on the audience by nearly every one of the presenters was that social media takes time and research, and when done correctly can increase traffic, links and brand recognition from all over the world.

To read about the sessions of Day 2, read my previous posts:

Effectively Leveraging Social Networking

Micro Communities

Wikipedia, Yahoo Answers and Answer Sharing

Session: SMX Wikipedia Yahoo Answers

Wikipedia, Yahoo Answers and Answer Sharing panel

Raise your hand if you like your opinions to be heard. Good! That’s what I though. SMX Social Media’s session on answer sharing with Wikipedia (#1 reference site) and Yahoo Answers (#2 reference site) gave insight that appealed to those of us with big mouths and a hankering for research.

Matt McGee, SEO Manager of Marchex, spoke first on Yahoo Answers. Yahoo Answers is a place for users to ask and answer questions. Ask and answer as many as you like, but don’t answer with garbage. Make sure you do your research to provide the best answer to the users. There is even a small search box within the answer submission page where you can do a little online research and provide links in your answer to make it better and more believable. It will help your reputation as a Yahoo Answers contributor.

Session: SMX Micro Communities

Micro Communities panel

Do you have an interest in crochet? Extreme ironing? Wearing only green shoes? There is probably a social networking community out there for you so you can connect with like-minded people who share your interests. At SMX Social Media this afternoon Rand Fishkin and Liana Evans both spoke on how to find, use and leverage these smaller social networking communities.

To find these micro communities in your vertical, you can check out the web 2.0 lists of social media lists, search for topic relevance and coverage in a search engine and read the social media discovery blogs. The long tail of social networking sites and micro communities is very, very long. You will be able to find a targeted micro community focused on what your interest is.

DMA07 Chicago Photos

Since I arrived on the tail end of the DMA07 show, I haven’t taken as many photos as I’d like, but here are a few so far.

Welcome to DMA07
Welcome to DMA07

Matt Heather Detlev
Matt Bailey, Heather Lloyd Martin, Detlev Johnson

Lee Odden Joking at DMA07
Wrestling a microphone on the Link Building Panel

Damn Fine Photo of Daron Babin
Daron Babin Glamour Shot

DMA07 Exhibit Hall
Exhibit Hall – Where are all the SEM vendors?

ECHO Award Judges
The DMA ECHO Awards included a search marketing category for the first time and I was a judge.

View from W Hotel Chicago
Upgraded room view at the W Hotel. Nice!