Lee Odden

Social Media Roadtrip: DMA07, SMX & PRSA International

Next week starts one heck of a week starting with DMA07 in Chicago, the largest marketing conference in the world.  On Tuesday afternoon I am speaking on a panel called “Desperately Seeking Links Baiting, Buying and Socializing for Links” with Stephan Spencer, Seth, Besmertnik and Eric Ward.

Then on Thursday, I will be presenting as part of a post conference workshop on new media, specifically social media, with Joseph Jaffee of Crayon. Wednesday afternoon and Thursday morning Joseph is covering blogs, podcasting, video casting and Second Life/virtual worlds. Thursday afternoon I will be presenting on social bookmarking and SEO as well as a grab bag session on Yahoo! Answers, Facebook, YouTube and Flickr. I might have picked a slightly different mix of applications to talk about but then again the topic selection wasn’t my call.

I was to speak on the social bookmarking panel at SMX Social Media in New York, but that session directly conflicts with my linking session at DMA07. It looks like Stephan Spencer will be speaking at both conferences though. I guess the flying to Chicago then to NYC then back home in a few days is no big deal for Stephan since he’s used to flying halfway across the world for conferences.

Speaking of SMX Social Media, TopRank’s Dana Larson will be blogging the conference live as well as taking plenty of photos. Be sure to watch your RSS feed (you ARE subscribed, aren’t you? 🙂 ) or come back and visit the site next week for her SMX coverage.

After I finish the social media workshop in Chicago, I’ll come back to Minneapolis for a night and then fly out to Philadelphia the next day for the PRSA International conference. There I’ll be doing a panel on social media for public relations “PR & Social Media: What Every Practitioner Needs to Know” moderated by Peter Himler of Flatiron Communications and including Rob Key of Converseon and Nicco Mele of echoditto. It should be a great panel as Rob is heavy into virtual worlds and Nicco has done some great work with several big brands.

That will wind up about 8 days on the road until November when it will either be an event at MIT or ad:tech New York.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Seth Besmertnik says

    Lee, we are very much looking forward to speaking with you this week on the linking panel. See you Tuesday.

  2. It should be a good one and I’m looking forward to it as well. The last time I spoke on a panel at DMA with Stephan, over 1000 people showed up. My presentation will be more strategic than tactical, so I hope it works for the DMA crowd.

  3. Hey Lee,

    It was good running into you at DMA.

    Hope that your linking panel went well!


  4. Your 8 days on the road trumps my 7 days 🙂

    See you in Philly.

  5. Boris, good running into you as well. The panel went very well.

    Hey Josh, I do get one day, a night really, at home so mayber we’re tied. 🙂


  1. […] last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing […]