Lee Odden

ad:tech NYC Day One Photos

Welcome to ad:tech NYC

Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go. I walked right off the plane and to the taxi area where a town car agreed to take me to Midtown for the same price as a cab. There is no substitute for a ride with legroom.

Upon arrival at the Hilton where the ad:tech NYC conference was being held, I ran into Patrick Gavin of Text Link Ads/Media Whiz. A great guy and very successful as well. I didn’t think to take a photo, but in case you don’t know him, he looks like that fellow on the show “The Bachelor”.

Bruce Clay ad:tech NYC

Next I ran into Bruce Clay who will speak Thursday on what is arguably the only session in the whole conference dedicated to search engine optimization. Unfortunately I have to fly out before the session.

ad:tech NYC

In the press room I had the pleasure of running into Larry Chase which turned into (as always) a great conversation about online marketing and in this case, applications for repurposing blog content while avoiding duplicate content issues. David Berkowitz of 360i and Mediapost’s Search Insider Summit was in press room attendance as well.

Kevin Lee Did-It and his new book

After meeting with Larry, Kevin Lee stopped by with his new book, “The Eyes Have It”, which I plan on reading when I get back to Minnesota. Congrats to Kevin on the new book.

ad:tech NYC

The exhibit hall floors here at the Hilton are PACKED. There’s literally a maze of rooms on level one with more ad networks and affiliate program vendors than I ever thought a market could bear.

Becky Ryan Brandy Shapiro Babin

Cheese! On the floor Becky Ryan was doing her magic at the Trellian booth and along came Brandy Shapiro-Babin of WebmasterRadio.FM. We hope Daron gets better ASAP.

Characters at ad:tech

While ad:tech is notorious for booth babes, this NYC event had some more colorful characters.

I wasn’t scheduled to cover any sessions today but I did stop by the Internet Economy Session

Internet Economy Session

Oliver Ryan of Fortune moderated and panelists included: Imran Khan, Bob Davis, Gene DeRose and Larry Harris. The conversation ranged from social networks (Facebook) to ad networks to Google phone to valuations for companies in the space.

Jay Sears and Sara Houlebeck

After the session the scholarly looking Sara Houlebeck said hello along with Jay Sears of ContextWeb. You can find more photos at the ad:tech NYC Flickr Set. You can also find daily blog coverage on the official ad:tech blog where I’ll be posting tomorrow.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Geez this is a nice convention that you are attending 🙂 I like the people in costumes 😀 haha