While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.
[youtube]http://www.youtube.com/watch?v=wjyoABxpbQU[/youtube]
Be sure to check out the TopRank channel on YouTube for more SEO interviews.
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About Lee Odden@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.
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Hey, thats extemely useful for refining content and focusing on what is hot. Thanks, I gotta dig around for some more info on that.
That is a great point, “that people are use to doing searches now”, so having a search application on your website is kinda mandatory. It’s awesome that you can track their searches within your site, that’ll give some real data gems about how many you can layout you site better. For example if you find that you keep getting one particular phrases searched on, then why not add an obvious section to your homepage on that keyword phrase so visitors don’t even then have to search for it.