B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Pubcon Video: Brett Crosby

Lee Odden
Lee Odden
Google, Online Marketing, Video Interviews, Web Analytics

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

[youtube]http://www.youtube.com/watch?v=wjyoABxpbQU[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. Mack says

    December 5, 2007 at 11:58 pm

    Hey, thats extemely useful for refining content and focusing on what is hot. Thanks, I gotta dig around for some more info on that.

  2. Matthew Hunt says

    December 28, 2008 at 9:31 pm

    That is a great point, “that people are use to doing searches now”, so having a search application on your website is kinda mandatory. It’s awesome that you can track their searches within your site, that’ll give some real data gems about how many you can layout you site better. For example if you find that you keep getting one particular phrases searched on, then why not add an obvious section to your homepage on that keyword phrase so visitors don’t even then have to search for it.

Trackbacks

  1. Pubcon 2007 Round-Up says:
    December 7, 2007 at 7:28 pm

    […] Pubcon Video: Brett Crosby, Google […]

  2. SEO Consultant - Shimon Sandler » Blog Archive » 12 Ideas to Drive Traffic (w/o Google) says:
    December 31, 2007 at 11:37 am

    […] Interview of popular person. Post Pictures & a short video from the interview. Although, publishing the text of the interview will provide more searchable […]

  3. Google Analytics Tips - 5 Analytics Features You May Not Know About - TopRank says:
    February 14, 2008 at 8:08 am

    […] the search variable through the URL. Here’s a short video interview with Google’s Brett Crosby on some of those […]

  4. 5 Lesser Known Google Analytics Features | SEO Blog says:
    December 1, 2008 at 6:44 am

    […] as it passes the search variable through the URL. Here

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

SEE TOPRANK MARKETING SPEAK

How to Accelerate B2B Marketing Results by Working With Influencers

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.