What will you do to improve your online marketing performance in 2008? There are so many options, challenges with agency selection plus a moving target when it comes to knowledge/expertise. Without previous campaign performance statistics, it can be a real challenge deciding where to allocate marketing dollars for the web when you’re looking at expanding into new areas of promotion.
Whether your success metrics are branding, traffic, lead generation or sales, the right strategy and mix of tactics can make or break a business that relies on internet channels. What ARE the best upcoming channels? We’d like to know your opinion in this week’s Reader Poll:
What online marketing channels/tactics will you use most in 2008?
- Blogging (29%, 55 Votes)
- Email marketing (16%, 30 Votes)
- Search engine optimization (12%, 23 Votes)
- Pay per click (8%, 16 Votes)
- Social networks (Facebook, LinkedIn) (5%, 10 Votes)
- Affiliate marketing (4%, 7 Votes)
- Blogger relations (3%, 6 Votes)
- Viral marketing (3%, 6 Votes)
- Free content (white papers) (3%, 5 Votes)
- Online public relations (3%, 5 Votes)
- Corporate web site (3%, 5 Votes)
- Behavioral targeting (2%, 3 Votes)
- Video marketing (2%, 3 Votes)
- Webinars/Teleconference (2%, 3 Votes)
- User generated content (1%, 2 Votes)
- Social News / Bookmarking (1%, 2 Votes)
- Contextual Advertising (1%, 1 Votes)
- Online communities/forums (1%, 1 Votes)
- Blog advertising (1%, 1 Votes)
- Paid reviews (1%, 1 Votes)
- Online contests, giveaways (1%, 1 Votes)
- IM / Microblogging (Twitter) (1%, 1 Votes)
- Online display ads (1%, 1 Votes)
- Branded microsites (1%, 1 Votes)
- Mobile ads (1%, 1 Votes)
- Widgets (1%, 1 Votes)
- Virtual tradeshows (1%, 1 Votes)
- Virtual worlds (0%, 0 Votes)
- Rich media avatars (0%, 0 Votes)
- Sponsorship / Cross Branding (0%, 0 Votes)
- RSS advertising (0%, 0 Votes)
- eCommerce Feeds/Comparison Shopping (0%, 0 Votes)
- Rich media apps/demos (Flash) (0%, 0 Votes)
- Podcasts (0%, 0 Votes)
- Advergames (0%, 0 Votes)
Total Voters: 192
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