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Reader Poll: 35 Online Marketing Tactics for 2008

Lee Odden
Lee Odden
Interactive Marketing, Online Marketing, Reader Polls

What will you do to improve your online marketing performance in 2008? There are so many options, challenges with agency selection plus a moving target when it comes to knowledge/expertise. Without previous campaign performance statistics, it can be a real challenge deciding where to allocate marketing dollars for the web when you’re looking at expanding into new areas of promotion.

Whether your success metrics are branding, traffic, lead generation or sales, the right strategy and mix of tactics can make or break a business that relies on internet channels. What ARE the best upcoming channels? We’d like to know your opinion in this week’s Reader Poll:

What online marketing channels/tactics will you use most in 2008?

  • Blogging (29%, 55 Votes)
  • Email marketing (16%, 30 Votes)
  • Search engine optimization (12%, 23 Votes)
  • Pay per click (8%, 16 Votes)
  • Social networks (Facebook, LinkedIn) (5%, 10 Votes)
  • Affiliate marketing (4%, 7 Votes)
  • Blogger relations (3%, 6 Votes)
  • Viral marketing (3%, 6 Votes)
  • Free content (white papers) (3%, 5 Votes)
  • Online public relations (3%, 5 Votes)
  • Corporate web site (3%, 5 Votes)
  • Behavioral targeting (2%, 3 Votes)
  • Video marketing (2%, 3 Votes)
  • Webinars/Teleconference (2%, 3 Votes)
  • User generated content (1%, 2 Votes)
  • Social News / Bookmarking (1%, 2 Votes)
  • Contextual Advertising (1%, 1 Votes)
  • Online communities/forums (1%, 1 Votes)
  • Blog advertising (1%, 1 Votes)
  • Paid reviews (1%, 1 Votes)
  • Online contests, giveaways (1%, 1 Votes)
  • IM / Microblogging (Twitter) (1%, 1 Votes)
  • Online display ads (1%, 1 Votes)
  • Branded microsites (1%, 1 Votes)
  • Mobile ads (1%, 1 Votes)
  • Widgets (1%, 1 Votes)
  • Virtual tradeshows (1%, 1 Votes)
  • Virtual worlds (0%, 0 Votes)
  • Rich media avatars (0%, 0 Votes)
  • Sponsorship / Cross Branding (0%, 0 Votes)
  • RSS advertising (0%, 0 Votes)
  • eCommerce Feeds/Comparison Shopping (0%, 0 Votes)
  • Rich media apps/demos (Flash) (0%, 0 Votes)
  • Podcasts (0%, 0 Votes)
  • Advergames (0%, 0 Votes)

Total Voters: 192

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Did we leave something out? Please share your ideas and thoughts in the comments. Please also share this post with others so we can get a great sample size.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. webmasters blog says

    February 5, 2008 at 9:43 am

    Blogging is the best way of online marketing for me

  2. Michael D says

    February 5, 2008 at 11:03 am

    Blogging sets the stage for several of these other approaches.

  3. spostareduro says

    February 5, 2008 at 11:24 am

    Wow, tough list! How do you choose one??

  4. Lisa Buyer says

    February 5, 2008 at 7:21 pm

    This was very hard to choose just one, can we do top 5? I will pass on the poll…

  5. Keren Dagan says

    February 5, 2008 at 10:39 pm

    Great list!
    It would be great to see these options ranked by relative cost ($ $$ $$$ $$$$$ etc…) and or effort.

    Keren

  6. Michael Martinez says

    February 6, 2008 at 1:11 pm

    I would have liked to have been able to make multiple choices.

  7. Nick-SEO says

    February 7, 2008 at 6:57 am

    Tough list, i think blogging and article writing provides an excellent marking strategy. The content of blogs and article authors is important, no one wants to read rubbish.

    Nick

  8. Jacob Morgan says

    February 7, 2008 at 3:25 pm

    Hi Lee,

    I think the important question for 2008 is not so much what tactics you are going to use but who you are going to go after. Then once you identify your audience you can decide on the tactics.

    [sigs are not welcome but your comment is!]

  9. Walt Goshert says

    February 7, 2008 at 3:51 pm

    Lee,

    I agree, blogging is the top tactic. Lots of the rest are tactics that support your blogging efforts, such as video, podcasts, social sites, widgets, user-generated content etc.

    Like any Marketing tactic, you gotta back it with sound marketing strategy and focus.

    Walt

  10. Mark Davis says

    February 7, 2008 at 8:19 pm

    So what would be proposed as a good marketing tactic for an e-commerce site, like whatsshopping.com, or buy.com?

  11. Matt Bailey says

    February 7, 2008 at 9:19 pm

    Blogging is tops. SEO seems to happen naturally for a good blogger, and blogging builds much better social credibility than most of the other tactics combined.

  12. Rocky Pacley says

    February 8, 2008 at 3:07 am

    The fact that articles and bloggin go hand in hand keeping fresh quality content is a must.

  13. Lee Odden says

    February 8, 2008 at 6:39 am

    Mark, I would certainly recommend at least one blog for an ecommerce or shopping site. It can serve as a platform for many of the other online marketing tactics listed in the survey above.

  14. SEO Expert says

    February 8, 2008 at 6:52 am

    Fresh content!

  15. Shycon Design says

    February 8, 2008 at 1:14 pm

    Has to be blogging. It just makes SEO so much easier. Once you have a blog set-up, a lot of SEO is taken care off, and all you have to worry about is producing good content and some external links. Plus, it lets clients take care of their own websites

  16. Billy Shih says

    February 8, 2008 at 4:59 pm

    What? No love for Multivariate Testing? This should be on almost everyone’s list.

  17. Shawn H. says

    February 8, 2008 at 8:27 pm

    I just started advertising and bloging recently and I have to say it is not as easy as it looks. I sure am glad I found Average Joe Marketer. Check it out at http://www.hanleyshop.com

  18. Dana Lookadoo says

    February 9, 2008 at 1:33 pm

    Blogging but so much more… You’re right about “moving target.”

    Email marketing and UGC are top in our plans. SEO is key, since we have a PR5 site with multiple top 10 keywords, and we want to stop marketing that domain. Once we launch our new site, SEO will take a lot of focus as we try to gain history and trust of the new site. That takes us back go blogging to escalate the process. News Releases will also be a focus upon launch.

    We’re interested in blog advertising and relations with other bloggers (non-paid). Are there any case studies about the perception of blog advertising and if these people are being “paid” to say something nice about you?

  19. Megan says

    February 9, 2008 at 6:42 pm

    I voted for blogging. I’ve come a long way with how I see blogs and blogging today from two years ago when my sister first told me to start doing it.

    I’m seeing a friend of mine get tremendous results in her business just by blogging and nothing else. As some of the other commenters have said, blogging and SEO seem to go hand in hand. Guess my old sis was right! 🙂

    In fact, one of the guys I follow quite a bit, James Brausch, maintains that if you don’t have a blog, you’re not serious about your business.

  20. Karen Bryan says

    February 11, 2008 at 3:12 am

    Blogging is definetly my top marketing activity but you have to write content which will inform, interest and/or entertain readers while building brand awareness and loyalty and increasing sales for your business. Readers need to perceive benefits from your blog, they’re not going to spend time on blatant sales blurb. You need a financial return on the time spent writing and publicising your blog. Aim to achieve the balance of satisfying readers desires and wants and reaching and capturing customers for your product or service to realise the full potential of your business blog.

  21. Uday Anem says

    February 12, 2008 at 1:03 pm

    Great contest…

    I prefer to blogging, because this is more or less works like a web site. Even we can earn money from blogs.

    Thanks,
    Uday

  22. Nate Moller says

    February 13, 2008 at 3:22 pm

    I went down the list and started checking “all” the things I planned to use in 2008. To find out, woops, it’s a one question survey! After voting I really agree with the top 3: blogging, email, and seo. PPC is great too.

    One avenue I get in to a lot with one of my sites is Sponsorship and Cross Promotion: I’ve found that it’s a lot easier to take care of a few big sponsors than hundreds of little deals that don’t pan out.

  23. Gaurav Hazrati says

    February 17, 2008 at 2:21 pm

    Of course its a real tough list to choose from! But my vote is for Blogging! A successful Blog(like this one ) can virtually dictate many other factors on the list! It goes without saying the content needs to be interesting and perspicacious.If I m allowed another vote it would be to SEO..that’s really important when one is launching a new web site/product. All in all the list provides enough thought to mull about the e-trends for 2008!

  24. Keren Dagan says

    February 17, 2008 at 2:34 pm

    did this list miss web analytics?

  25. Lee Odden says

    February 17, 2008 at 2:38 pm

    Hi Karen, while critically important, web analytics is not a marketing tactic in the same context as the the items in the survey. Analytics is not a vehicle for communicating directly with potential customers.

Trackbacks

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