No, this isn’t a lame attempt at a keyword stuffed blog post title. I’ve been noticing over the past year a significant increase in the number of references to “online marketing” by SEO blogs, articles and news web sites.
It would be easy to say I am biased due to the name of this blog and our agency both using “online marketing” in the names. I’ll admit that I probably am.
When I started working on selling and marketing web sites in 1997, the catch phrase seemed to be “web marketing” since the most common reference at the time was “world wide web”.
Then about the time Al Gore’s “invention” of the internet gained popularity, the references to “internet marketing” seemed to take over.
Which of these phrases do you think best describes the kind of digital marketing most agencies and progressive companies are engaged in now and in the next year?
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.