Recently internet marketing legend, Larry Chase of Web Digest for Marketers asked for a contributed article on marketing with social media. Unlike many SEO focused social media marketing practitioners which tend to emphasize promoting stories to go “hot” for traffic bursts and ancillary links, TopRank focuses on a long term mix of Branding/PR/SEO tactics to engage in discussions and promotions within social communities.
To make the article more social, I asked several social media savvy friends and industry contacts in the public relations, direct marketing and search marketing business for their tips and resources.
Contributors included: Brian Solis, Neil Patel, Chris Winfield, Mike Moran, Rohit Bhargava, Jeremiah Owyang, Muhammad Saleem, Jason Falls as well as sources: Steve Rubel, Robert Scoble, Charlene Li, Andy Hagans, Pete Cashmore, Chris Brogan, authors Huba/McConnell and Emanuel Rosen. Thank you to all who particpated!
Tips range from definitions of social media to tips on how to deal with the abundance of traffic that can come from going hot, to a collection of web sites, books and blogs offering expert advice including a new book due out in early May from Charlene Li and Josh Bernoff from Forrester, called “groundswell” that I highly recommend.