Archives for June 2008

SES Toronto: Favorite Photos Post

My first time in Toronto did not disappoint. It was brief but very busy with plenty of sessions to choose from during the day. Here is a collection of my favorite photos taken during SES Toronto this week:

Matt McGowan Joe Dolson Todd Malicoat
Matt McGowan, Joe Dolson and Todd Malicoat enjoying some pre-conference conversation

Advanced Paid Search Panel
Kevin Ryan getting the most out of Google’s Bill Tighe during the Advanced Paid Search Panel

Chris Silver Smith Speaking SES Toronto
Chris Silver Smith really gave up the goods during the Web 2.0 and Search Engines Panel.

Matt Van Wagner and Jill Whalen SES Toronto
SEO myth-buster Jill Whalen tells it like it is as Matt Van Wagner thinks, “Damn, she’s giving away my secrets!”

Search Engine People & Enquisite
Jeff Quipp, Jennifer Osborne, Emily Spence and Richard Zwicky working the exhibit hall

Yahoo Booth
Yahoo’s booth complete with Wii and a big push for SearchMonkey

SES Toronto: Deep Dive into Twitter

I’m back from SES Toronto and wanted to share the presentation on Twitter with readers that weren’t at the show. Fellow presenters @davesnyder and @chriswinfield did a great job and the audience received a deep drill down into many aspects of Twitter.

In the end, Twitter on it’s own and with it’s uptime issues isn’t anywhere near as productive as it is in combination with third party tools like Twhirl, Summize and Twitturly. Return on effort from using Twitter really depends on how you use it. The mileage will vary based on your goals, how much you give and to what extent you use Twitter in combination with other socnets like Facebook, LinkedIn and offline networking.

Here’s my presentation hosted on Slideshare:

PRSA Digital Impact: Tracking Social Media Trends

Lee Odden Steve Rubel

Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends.

Read my live blogging notes below or you can view the entire presentation over at Slideshare or Rubel’s post about tracking digital trends here.

Mass vs Micro. It’s less about reach and more about impact. Mass reach is dying. Micro is blogging, Twitter, Friendfeed etc. Even if people are not producing content and media, they’re impacted by it.

PRSA Digital Impact: Not All Blogs Are Created Equal

This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer.

Heidi Sullivan from Cision
Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of hands raise for each question.

Jason Falls
Jason: What are three things you want to know?

  1. Less tools and tactics and more to how you’re applying this, illustrating the value of it
  2. More about blogger relations
  3. Strategy and context. Enough about tools. Are blogs for every organization?

Online Marketing Tips from TopRank

The TopRank team works really well together, bringing to each team meeting various areas of expertise and interest, which makes for a well-rounded environment here in our Lake Minnetonka office. We know how to play off of everyone’s strengths and ensure our clients are fully serviced based on their needs and objectives by those who can best take on that role.

Below is a list of our favorite online marketing tips , which – as a team – makes us stronger than each individual.

  • Build Out Social Relationships Gradually – Social media and social networking are not “dump and run” tactics. Relationships need to be built over a long period of time in a venue that enhances the product or service you are promoting, which is when the promoted piece gets the most positive attention.

Interview: Cecily Sommers on PUSH 2008 The Fertile Delta

Push 2008

Innovation, creative problem solving and passionate interest in the subject matter are a big part of successful internet and social marketing – the topics of prime interest to readers of Online Marketing Blog. Those same characteristics apply to organizations and individuals working to make strategic business and marketing changes for the future.

In particular, these values are reflected in the upcoming PUSH 2008 conference in Minneapolis June 15-17. In the very busy run up to the conference, PUSH founder Cecily Sommers took the time to answer a few questions about PUSH and The Fertile Delta event.

Cecily Sommers

SMX Advanced 2008 Wrap Up

Working hard at SMX Advanced

With all the sessions, speakers, networking and photo-snapping going on in the last 2 days at SMX Advanced in Seattle, it’s surprising any attendee got anything else completed at all.

While I didn’t attend every session (can’t be in three places at once – just not possible for this girl :)) I managed to get to quite a few where I learned a lot of valuable information and got a feel for what everyone was talking about.

The main theme I noticed in Seattle this week was the idea of value, and how to increase value. With the idea of the recession looming over our heads like a dark cloud, there are many people who want to see their dollar going as far as it can.

SMX Advanced: Day 1 in Photos

SMX Advanced at a glance

Day 1 at SMX Advanced has wrapped up quite nicely. Below are some of the session highlights and the gorgeous Bell Harbor Conference Center.

Danny Sullivan welcoming us all

Danny Sullivan opening the show this morning in Seattle.

Blow Your Mind Linkbuilding Tactics

Everyone milling around, getting ready for the first of this mornings sessions

Blow Your Mind Linkbuilding Tactics

Blow Your Mind Linkbuilding Tactics panel this morning

Building Value for your SEM Business

Building Value for your SEO Business session, where we learned that we must invest in our clients and employees to increase the value of the company

Buying Sites for SEO

Buying Sites for SEO panel, featuring Shoemoney in a fantastic video. You can view his SMX Advanced video here.

Danny and Matt
Danny and Matt, dressed as twins, during You & A with Matt Cutts to close the conference today.

SMX Advanced: You and A With Matt Cutts

Danny and Matt

Watch out link-and site-buyers alike! Matt Cutts is in town!

For those of you know don’t know (is there anyone out there who doesn’t?), Matt Cutts is the head of Google’s web spam team; which means any secret we are hearing at SMX Advanced, Matt is making sure the shady tactics aren’t working anymore next week.

Beginning with a pop culture comparison, Matt states that risky link building behavior is a lot like Milli Vanilli. If you do something that will benefit your site right away, like lip synching your way to a Grammy, you will get caught and it wont benefit your company in the future. You will be stripped of your Grammy and acquire a drug problem. And your site will be banned. 🙂

SMX Advanced: Blow Your Mind Link Building Tactics

Blow Your Mind Linkbuilding Tactics

Technical issues flavored the beginning of this session at SMX Advanced in Seattle. However, "oopsies" notwithstanding, Blow Your Mind Linkbuilding Tactics was informative with plenty of advice for gaining the authoritative inbound links web sites need to rank well in the search engines.

The session was packed with link builders looking for new and cutting edge linking information. While we listened, Greg Boser, Roger Montti, Jay Young, Stephan Spencer and Todd Friesen did their best to share with the audience how to get the best links. Their tips included:

Extending SEO with Digital Asset Optimization

Digital Asset Optimization

The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs (even LMAO) as well as buzz phrases such as “search engine optimization” and “social media optimization”. Do we really need another?

One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithm changes (albeit more gradual than large, single events), changes in consumer search behavior and the introduction of evolving search channels such as social search and the semantic web.

With these changes come opportunities whether they are consumer, search engine or marketing driven. “Digital Asset Optimization“ refers to the practice of taking inventory of a company’s marketable, digital assets and implementing a process for keyword optimization and promotion to relevant channels.

Twitter Poll: Ultimate Time Waster, or Great Tool?

Twitter Poll

At the upcoming Search Engine Strategies conference in Toronto, I’ll be presenting along with David Snyder and Chris Winfield a hotly anticipated session called “Twitter: Ultimate Time Waster, or Great Tool?”. With the fast growth and uptime growing pains, debates about Twitter are plentiful so let’s settle it once and for all with a Twitter poll:

Twitter Poll: Ultimate Time Waster, or Great Tool?

  • Great Tool (55%, 144 Votes)
  • Ultimate Time Waster (45%, 120 Votes)

Total Voters: 264

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I’ll be sharing the results at SES Tornoto, so be sure to pass along this post and see if we can break our poll response record.

Oh, and you can follow me on Twitter here: @leeodden