Lee Odden

David Meerman Scott Social Media Breakfast Minneapolis

Social Media Breakfast Minneapolis This morning the 8th social media breakfast meeting (started by Rick Mahn) was held at the Deluxe HQ here in the Twin Cities.  In a very short time this meeting of a few social media enthusiasts at a coffee house has grown to over 125 people hosted by the likes of  Best Buy and PartnerUp, a company acquired by Deluxe.

The main speaker at this morning’s event was David Meerman Scott, popular author of several books including, “New Rules of Marketing and PR” which I recently recommended to a crowd of about 400 at the PRSA International conference earlier this week.  Graeme Thickins was able to convince Scott to stay an extra day for the smbmsp event from another speaking engagement, much to the benefit of the MSP social media crowd.

In the presentation, Scott offered a mix of insights, guidelines and social media examples, including some very entertaining videos, that represent the new rules of marketing online. The opportunity presented itself to take a moment and shoot a quick Q/A video on the topic of the need for marketers to become publishers:


After Scott spoke, Steve Nielsen from the event host, PartnerUp/Deluxe presented followed by Aki Spicer and Marty Wetherall from Fallon who presented a Twitter and SciFi’s Eureka case study. If you’re in the Midwest and interested in participating with the Social Media Breakfast and Social Media Club of Minneapolis, check out the network site.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Hey Lee!

    It was great to meet you in person after so many virtual interactions. I love what you’re up to.

    The Minnesota Social Media group is incredibly smart and passionate and I enjoyed my time with the group.

    I hope we can meet and spend more time together next time. Do let me know if you’re in Boston.


  2. Here is the World Wide Rave poster video

  3. Hi David, it was a pleasure meeting you in person and I have to say, your presentation was excellent. Definitely a standard for others in this space to try and meet.


    To companies reading this that are looking for great speakers in the new media/social media space, I would highly recommend David Meerman Scott. http://www.webinknow.com

  4. Wow great interview. I wish I was there for his official presentation because his thoughts on thinking less like a “marketer” or “p.r. person” and more like a “publisher” were really insightful. Great stuff.

  5. Cool video – great advice too, it’s pull vs push – spot on!


  1. […] New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write up and video interview with Scott as […]

  2. […] New Rules of Marketing and PR – David Meerman Scott (video interview) […]