Lee Odden

MIMA Summit 2008 Kicks Off to a Sold Out Crowd

Matt Wilson, the President of The Minnesota Interactive Marketing Association (MIMA), a networking and professional development forum for interactive marketing professionals, kicked off the 2008 Annual MIMA Summit this morning in grand fashion!

With a sold-out room full (600+) of Minnesota interactive marketers chomping at the bit to learn the latest and greatest, it is guaranteed to be a wonderful event.

As the introduction to the event, MIMA ’08 played an awesome & quite humorous MIMA theme song / video by Rhett McLaughlin and Link Neal that had flashbacks to the “old days” of the interactive – my favorite reference was a lyric that eluded to the good old days of interactive and the internet when you had trouble keeping up the monitoring of your 2 email addresses and posting to blogs a many times…a year.

Matt shared, with the crowd a few key take aways in his welcome message:
– Feed the Feed and share your thoughts with everyone!
– Grow, Evolve & Produce

As Ashley Bruce mentioned in a previous post, the TopRank team has 10 members at the MIMA Summit today, so please stay tuned for posts re. key take-aways from MIMA!

During my attendance at MIMA, I am looking forward to learning a lot from each of the presentations I attend, such as:

  • The Changing Face of Email
  • Creativity: Bridging Traditional to Digital
  • Corporate Blogger: Angel or Demon?

Thank you Matt for setting the stage for what is certain to be a great day!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. This looks like it’s a great conference from what I’ve seen thus far on the blog. Looking forward to reading more about it!

  2. Thank you Nick – the conference was great, I hope you had a chance to read the other MIMA posts TopRank bloggers posted today. I’m already looking forward to MIMA Summit 2009!