SES New York did pretty well considering many conferences are feeling the effects of business budget cuts. Publisher and VP Matt McGown stated that over 5,000 people attended 2009 SES New York.
Social media often folds well into search marketing and blogging represents a great example of the intersection between creating optimized content and a platform for enabling customers to be social with companies. Some businesses have started blogs only to see them lose steam and die. Others are fearful of starting blogs in case customers make negative comments.
My presentation for the Business Blogging session addresses both the common reasons business blogs fail and offers several tips for running a successful corporate blog, long term.