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Poll: Levels of Corporate Social Media Engagement

Posted on Jul 16th, 2009
Written by Lee Odden
In this article

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    babushkaThe notion of social web and how companies can engage is as multi-faceted as anything I’ve seen in my 12+years of marketing online. The many ways for companies to involve themselves using social technologies are as varied as the reasons they may do so. Whether it’s to better connect with customers, attract more media attention or crowdsource product ideas, social web participation can offer many benefits.

    This understanding of different perspectives and methods leads us to a new TopRank Reader Poll that considers the many different approaches companies may take towards social media. As a poll, it’s only a snapshot in time, but the results will be of great interest to all who participate.   Please select up to 1 “best” answer:

    Please select the social media marketing tactics below that you consider "black hat".

    • Fake blogs (36%, 23 Votes)
    • Fake persona (27%, 17 Votes)
    • Creating accounts on behalf of clients (20%, 13 Votes)
    • Maintaining accounts on behalf of clients (17%, 11 Votes)

    Total Voters: 30

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    Are there answers I’ve left off the list?

    Please share this poll with others by retweeting, linking from your own blog or email so we can get a great sample size.