To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the major search engines now offer can provide some interesting insight “on the fly” into what people are searching for.
For quick keyword research, Aaron Wall has a Google Suggest tool for keyword suggestions that adds more options and insight.
There’s some entertainment value to this as well. Start typing in “my girlfriend” or “my boyfriend” and you’ll see what I mean. Along those lines, let’s see some examples for each major search engine using the syntax, “Google is “:
And what about Yahoo?
So, we have “Google is Skynet”, “Yahoo is better than Google” and “Bing is not Google”. It’s amusing and insightful at the same time. As the clear market dominator, Google queries offer a peek into searchers’ perception of Google as a powerful force that can incite polarizing opinions. Yahoo as a long standing second in the market brings about more functional phrases and just one indication of passion for the brand. While Bing shows some negativity, the good news is that they are inciting reactions from people. Better to make friends and enemies than for no one to notice you at all.