Lee Odden

Avinash Kaushik on Storytelling & Web Analytics

avinash kaushikThe opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik, co-Founder of Market Motive Inc and the Analytics Evangelist for Google.

In this video interview, Avinash talks about the value of communicating analytics information in more meaningful ways. He gives examples of metaphors he’s used to present important analytics information that helps others better understand the meaning and implications of the data. There are lessons here for companies that report tabular data with no insight and little creativity in communicating insight.


What creative ways have you found to communicate web analytics insights? Have you had nightmare experiences with web analytics reports?

Check out Avinash’s “must-read” web analytics blog, Occam’s Razor, here.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. This is really a fruitful reading

  2. I love Avinash’s ability to speak in metaphors. It’s one of the things that drew me to him early on. Now that I’m a “super crazy” Avinash fan, I’ve come to realize that a lot of the power of his insights come with those visually illustrative comparisons. It was really neat to hear him acknowledge the power of the metaphor in this video.

  3. Wow, Very clever way to use Storytelling for explaining analytics. I really like Avinash´s book Web Analytics 2.0, but sometimes its difficult to learn so many concepts at the same time. However his seminars are amazing