Lee Odden

Video: Cycle of Social & SEO

While in Hong Kong I thought it might be interesting to start doing videos that offer tips against an interesting backdrop. There are so many amazing conversations and topics discussed at the events I travel to, why not combine that somehow?

Watch this Content Marketing Optimization video to learn the simple, yet highly effective, method of incorporating search and social media keywords to guide content marketing optimization efforts. Combine optimized social media content with promotions to increase the traffic and sharing that will provide subsequent data to mine even more effective content ideas.


Please let me know if you like this format of content. I’ve been doing more video interviews of other people in the search and social media marketing industry lately but I haven’t used video to share my own ideas. In the interest of making this blog even more interesting and useful, your feedback is greatly appreciated!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Personally, I like the relaxed format you’ve chosen. A bit of eye candy or background imagery is always pleasant and more captivating than a desk and microphone or the likes.

  2. Lee,Love the video idea, I always think it is more interesting and the graphic framing looks great. Just one thing, unless you can get the camera to stay level as you move it’s always a good idea to present standing still, with an interesting background to set the scene, as the motion can be off putting for some.From an SEO perspective I have used speakertext.com to transcribe my videos in the past for additional impact, they’re cheap, quick and you only pay once you’re happy.Anyway good first crack and look forward to more.Sean

    • Thank you for the feedback Sean and for suggesting speakertext. I agree on keeping stationary. The second video is like that and I’ll be putting that up later today (tonight U.S. time). Cheers for the feedback.

  3. Like your video blog-Can you explain further in your future blog how to actually get keywords from social networks? Is there a software or what? Enjoy your trip!

  4. Yes, its good and I like it.

  5. Yo I walked down that same street in Hong Kong! Lot of bars right there, stop talking into your camera and go get drunk….

  6. I also like the format. It was short and to the point, but relaxed – which is nice. I agree that the moving background may cause some distraction and having a transcript might be helpful to some.

    I’d say keep the frame. I also look forward to more!

    • Thanks Emily, I agree the moving background is distracting unless I had some kind of stabilization thing going on. Am looking for transcription services. Your feedback is appreciated!

  7. I’m beginning to like video blog posts a lot. I’m seeing some post the video along with the transcribed version…I like having both, but I know that must be lots of trouble to create both. I’m thinking it’s probably better for SEO to have both, and you can post the video to multiple video sites.

    • @deauxmain a transcription makes a lot of sense. I did this one completely on my iPhone “on the fly” but I’m sure I could find a way to get it transcribed and submitted afterwards. My plan is to do these while I’m on the road so mobile tools for doing so is essential. thank you for the feedback. 🙂

  8. I liked your idea of adding a video to the blog post. A visual clip says a lot more than the writing because it leaves a deeper impression in the memory. The only thing is video must be clear and audible otherwise it will be of no use. It will definitely be better for the SEO of your blog and people would love to come back.

    Best of Luck!

  9. Hi. Thanks for sharing this with us. I like your video blog as this one is not distracting unlike others. Also, the intention was clear and you highlight the cycle of social and SEO in which I think is pretty interesting and helpful as well. I agree that when you post useful content people started to link to you and sure enough they will be your regular readers and that’s a success already. If you get more exposure then success will follow eventually.

  10. Thanks for sharing, i really liked your video especially the setting of the video nice contrast

  11. I agree– it’s about time to add video. And in Hong Kong– you’re on TOP of it all. You must be a Husky– learned that shorter is always better. I’ll stay tuned.

  12. I like the personal touch for variety. Just listened to your interview of Brent Payne too. Great job.

  13. Cool, the moving around in front of the skyline part is really great. How did you manage to talk flawlessly and walk at the same time? On the flip side the sun glasses look awful on video. Also I like the concise on point message, you just summarized the essence of modern SEO in a few sentences.Make sure we can see your eyes while you’re talking and it will be the perfect medium I guess. Maybe a huge sombrero can help avoid the sun!

  14. Hi Lee

    I’m curious what software you used to create the vid? As you are the second person to use that exact template that I’ve seen, in the last 2 days! Any info on this would be much appreciated, I’m always looking for cool little apps to brighten up the videos and make them more interesting!


  15. Lee,

    Love the backdrop for your video. I feel like it makes it look more professional. Without a backdrop or any kind of custom graphics/intro it can just be “anybody” talking to you. Gives credibility in my opinion