Lee Odden

Online Marketing Newsletter from TopRank Marketing

Lee Odden     Online Marketing

online marketing newsletterBeing the good content marketers that we are, you may have noticed that TopRank Marketing has recently been publishing a monthly Online Marketing Newsletter called “Tips from the Top”. While we haven’t done a lot to promote, thousands of subscribers have joined in a pretty short period of time.

I’ve started newsletters several times in the 10 or so years we’ve had this agency but it’s the most recent effort that has really resonated with readers. We’re learning as we go and fine tuning to make it better.

The editorial mix is currently a collection of:

  • Industry News to Know – This usually follows a theme and for October, it’s “Social Commerce”.
  • Digital Marketing Tips – A collection of timely “how to” articles from across the web.
  • Stats to Know – People love stats, especially marketers, so we’re delivering at least one “thing that make you go hmmm” stat with each issue.
  • Best of Posts from TopRankBlog – I’ve heard we write some useful stuff here at Online Marketing Blog, so Adam Singer and Mike Yanke pick what they think are the best posts of the month and share them.
  • What the Online Marketing Blog Community Has to Say – This is my favorite part of the newsletter. I love hearing what our readers have to say about the content and ideas we share. Some of the best content on blogs are not the posts but the discussion in the comments.
  • TopRank® Online Marketing Around the Web – As an active participant in the online marketing industry, we contribute articles and have discussions with journalists covering topics important to digital marketers from companies of all sizes. This section highlights some of that media coverage involving TopRank on industry publications and blogs.

I’m sure as you read this, you’re thinking about all the email newsletters that you currently get. Well, now you can unsubscribe from them all and subscribe to the TopRank Newsletter 🙂   Check out back issues and subscribe to TopRank’s Online Marketing Newsletter “Tips from the Top“. I think you’ll find it useful and we’d definitely like suggestions on information formats and topics you’d like to hear more about.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. I wonder if this is because you stopped calling it a newsletter? I have read a lot lately on how readers are bored with the term “newsletter” and now they are getting pickier about signing up for any old piece of information. Calling it Tips from the Top draws readers in and does not bore them, good job!

    • Dan Stevens says:

      Well, I wouldn’t go as far as to claim that calling the newsletter “Tips from the Top” or whatnot is enough to prevent the readerssubscribers from getting bored. It all depends on what you publish, in my opinion. You could call the newsletter “The most boring feed ever” and still get users’ attention (and retention) with engaging, quality content.

    • It’s still called a newsletter. 🙂

  2. for me newsletters really do a lot !! i mean it’s great to receive news and stuff and informations you need all the time and learn more , this will be a very good idea for me since i have been looking for more information so i can learn a lot !! 🙂 thank You

  3. I read as many Blogs and newsletters as possible, so that I can help my small business customers get maximum use from the Internet. As a European, many of the ideas and tips do not work for European companies. But yours is good.

  4. I really appreciate that you are putting this newsletter together. I have been struggling trying to get tips in “one place.” This newsletter is going to save my life, er my blog!

  5. CharlieSeymourJr says:

    Though I won’t unsubscribe from the other newsletters I get (I can skim a newsletter “with the best of ’em”), I do find your topic sections to be well focused.

    Though it seems you haven’t covered online video topics enough, I’m sure you will since it’s quickly becoming the best way to connect with our viewing public.

    Charlie Seymour Jr
    http://CreateYourOwnLegendNow.com