Lee Odden

Tips on Video: B2B Facebook, Social ROI & Repurposing Social Content

While traveling recently in New Zealand and a short stay in Sydney, Australia I shot a few videos offering social media marketing tips. Check them out below and you can also view many other tips videos and interviews we’ve done with search and social media marketing experts on the  TopRank Online Marketing YouTube Channel.

Tips on Social Media ROI from Sydney Australia near the famous Opera House & Sydney Harbour Bridge. Sorry about the wind, it messed with the audio a bit. I need to get a Zi8 and a microphone!

Common B2B Facebook Myths from Rangitoto Island, off Auckland, New Zealand. (From an old Army bunker near the mouth of a 600 year old volcano actually)

Tips on Repurposing Social Content from Queenstown, New Zeland on the shore of Lake Wakatipu and the Remarkables Mountain range.

Obviously I have a ways to go before making these kinds of videos really good.  Simply creating an outline script and adding a microphone and tripod would probably make a big difference vs. using a Lumix and making it up as I go.

Despite the non-existent production value, I am curious if readers of Online Marketing Blog are interested in this kind of thing.  I don’t plan on posting them all here, but will likely draw attention to one per trip and post the rest to our YouTube channel.  Is this format of any interest to you?  What do you think of video previews for a longer blog post?

Thanks for watching and reading.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Ha ha, going by the lack of comments and low RT count I think it’s time I get out of the video biz! 🙂

  2. No,Lee,don’t stop, your videos are very interesting. Traveling and talking about social media, maybe it is a unique lifestyle:o)

  3. lee this is a good video,some one who are having less bandwidth and speed should wait for the upload..that is..but it is working fine for me..good video..

  4. hi lee, please consider about us who are still using low bandwidth. every video should followed by it’s context literally. and it would be very helpful for people who are still deprived of using high speed net. and i want to give a voice ‘please think of us.’

  5. Through this video we can know about that social media marketing tips.. Keep it post always..
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