Lee Odden

Top 10 Content Marketing Posts of 2011

content marketing 2011In just a few days we’ll be celebrating our 8th year of blogging here at Online Marketing Blog.  Most of the SEO Blog class of 2003 is still going strong: (SEOBook, Search Engine Roundtable, Search Engine Journal, etc) Although, we haven’t been solely focused on SEO ourselves for several years. Marketing channels may change, but our focus on providing useful information, tips and insights on how to better connect brands with customers transcends any specific tactic or channel.

This blog is a testament to how a small business can have multiples of impact when there’s a good understanding of both business goals and what people are interested in. I’ll admit that in 2003 I had no idea what our Content Marketing and Blogging Strategy was.  Fast forward to today and we’re getting millions of visits yearly and recognition from top industry publications and media all over the web.

Since content marketing is a focus for our agency, it’s what we write about and apparently people like it. Online Marketing Blog is the only blog to have been rated #1 three times by Junta42, which is the brains behind the Content Marketing Institute. Forgive the self congratulations, but I’m pretty proud of what we’ve accomplished with very few resources in the past 8 years.

Now on to the good stuff: Here are the top content marketing posts from TopRank’s Online Marketing Blog for 2011. These were picked by traffic, social shares, comments, pickups on other blogs and news sites as well as few personal favorites.

social media content

Why Your Business Needs a Content Marketing Strategy – The most popular content marketing post in 2011 set the stage for why content marketing strategy is so important, especially in an age of brands and consumers as both publishers and participants. Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 (strike that) 800 million users. Twitter has nearly 200 million accounts. LinkedIn is at 101 million users and FourSquare grew 3,400% in 2010. How do you stand out? This post sets the stage.

Content SEO Tools

Core Content SEO Tools: Keyword Glossary & Editorial Plan – Our readers love tactics and tools posts and this one was quite popular offering two basic but well used formats for managing keyword glossaries and a blog content plans. Keyword glossaries help manage optimization of web pages and digital assets so that you know what pages are meant to attract what type of traffic (customers). The content plan is essential for aligning key messages and unique selling propositions for your products and services with customer needs across the buying cycle. Even simpler than that, it helps to keep content on track and on schedule.

small business online marketing

How Small Business Can Get BIG Online with Content Marketing – We practice what we preach with content marketing and as a small company doing big business with several Fortune 50 companies and many Fortune 1000’s this post outlines several instrumental content marketing tactics for small businesses to get bigger.

Content Marketing

10 Tips on Adding Content Marketing to Your Mix – Do you like tactical, practical tips that can be implemented right now? This post gives the goods with 10 tips ranging from mapping keywords to content in the buying cycle to recruiting content contributors in your organization.

article marketing

Content Marketing: Definition & 30 Tactics – That’s right, 30 different content marketing tactics listed and explained for your ideation and content development planning. This post is intended to serve as an index for a series of in-depth articles on each of the 30 tactics. I’ll get on that, right after I finish OptimizeBook.com 🙂

5 content marketing tips

Content Marketing Tips from 5 People Who Know – This was a great crowdsourced post on content marketing with contributions from Ann Handley, David Meerman Scott, Brian Solis, Jay Baer, Joe Pulizzi. Seriously, this is like the Beatles of Content Marketing and we brought them to YOU.


Keywords Content Marketing

Effective Use of Keywords in Content Marketing – Yes, that’s right. More useful, tactical tips. Online Marketing Blog is like a gift that just keeps on giving. There’s a bit of confusion in the content world about SEO (I think) and this post gives creative content folks some practical ideas on how to use keywords in their copywriting in a way that’s meaningful to customers and search engines.

Content Marketing Fail

5 Ways to Fail at Content Marketing & Tips to Succeed – No one likes to fail but they sure do like to read about it. For the optimists, we added some success tips too. Are you guilty of any of these content marketing sins? Do you have reason to be smug, knowing you’re already using best practices? You’ll just have clicky on the linky to find out.

Content Marketing Optimization

How SEO Can Work With Content Strategy – I’m really glad this post made it into the popular and useful list because the value and growth of content strategy is HUGE and where there’s content, there’s an opportunity to optimize and socialize. You know the deal: Great content isn’t great until it’s discovered, consumed and shared.

The Magic Content Marketing Shoes of Joe Pulizzi

5 Key Roles for Content Marketing Success in 2012 – The content marketing master deservedly makes a second appearance on this list, this time with a recent guest post. Joe Pulizzi of Junta42, Content Marketing Institute,  the Content Marketing World conference and co-author of two books on content marketing, shared his smarts on what the key organizational roles will be for content marketing in the coming year as organizations ramp up their investments and levels of expertise.

Our marketing agency, like the content on our blog, is focused on best practices for creating, optimizing and socializing content as well as helping companies take a more holistic approach towards connecting customers with relevant content throughout the customer lifecycle. We welcome your continued comments here and on Facebook and Twitter.

What’s in store for 2012?  Well, you have certainly noticed the contributions of TopRank Marketing Manager Ashley Zeckman over the past 2 months. Ashley will continue to help me with daily blogging and a whole host of other things I can’t tell you about because it’s super secret sauce marketing stuff.  But it cannot go without saying that she’s had a BIG impact in just a few months and those contributions are very much appreciated.

We’re due for a re-design, possibly an implementation of Genesis, some cool new tools and apps plus some social features that will help our community find more of what they’re looking for and to connect with each other.

What would you like to see more of from TopRank’s Online Marketing Blog in 2012?  Content, features, contributors, more video, comics, conference coverage, the floor is yours. Thanks for reading!


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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Congrats on 8 years of blogging Lee. It’s not easy to keep up with quality output over such a long period, but you guys continue to offer useful insights and
    actionable tips on a regular basis.

  2. Thanks for the summary list of top posts in 2011, I must said that I’ve learned a lot from this community and wish top rank online marketing blog all the best in 2012 and beyond! Keep up the great work.


    Richard Ng (IM Foundation)

  3. Lee – we really do some similar things: 

    Published today too 🙂

    And way to go on the 8 years. You are definitely an industry leader.

    Looking forward to our session at OMS in San Diego!


  4. Wow- eight years!  Congratulations Lee!  I’ve just bookmarked this round-up, something I’ll save for reading later.  Thanks for sharing and Happy Holidays!

  5. Avatar Colin Stead says

    Good job. Thanks for sharing the useful article.


  6. Congratulation on 8 year of blogging Lee.Really all the blog post is very interesting.I have seen your all blog post.I like your core content SEO tool post.Its really useful to the readers to use for inspiration to create their own and maybe even modify and mashup into something better.All the post are really good.You always define something new strategy of content .Thanks for sharing amazing tips.

  7. Avatar Photoshop tutorials says

    awesome article i love it keep it up