Ashley Zeckman

Online Marketing News: Watch Your Customers, Google Stock Drops 9%, Maximize Your Twitter Profile, Yelp Goes Undercover, Google Disavow Tool

Ashley Zeckman     Online Marketing, Online Marketing News

5 Ways to Detect Lying Clients By Reading Their Facial Cues

When meeting with clients face to face there is a lot you can learn from not only what they say but what they’re doing while they’re speaking.  Microexpressions are subtle changes in the face that happen for only a fraction of a second.  This infographic can help you identify if your clients mean what they say, and how you can adapt your approach to meet their needs.  Via American Express.

How Stories Make Customers Fall In Love
The best way to actively engage your customers is to tell stories, good ones.   The right story can turn your customers into brand advocates.  This article offers some concepts that can help you begin to woo your customers in a meaningful way.  Via Inc.

Google Shares Plummet With Mistaken Release of Financial Results
Google’s early release of it’s third-quarter earnings statement caused quite an uproar in the financial market on Thursday October 18th.  The report showed that the search giant fell short of analyst estimates for revenue and profits.  The result?  Google shares dropped 9% before the NASDAQ halted trading.  Via AdAge.

How to Maximize Your New Twitter Profile
With a little thought and planning your business can begin using the new Twitter profile to attract and engage prospects and customers.  In this article you’ll find insight into the new changes, as well as tips for amping up your visual presence.  Via Social Media Examiner.

After Sting Operation, Yelp Outs 8 Businesses That It Caught Trying to Buy Reviews
Recent events have led Yelp to place “Consumer Alert” warning messages on eight business that it caught trying to purchase reviews.  How did it go down?  Yelp had one of it’s employees pretend to be an “Elite” reviewer and responded to review solicitations on Craigslist.  Read on to find out more.  Via Search Engine Land.

Cool Tool – Posterous

Posterous allows you to share anything from any device, whenever you want.  The other cool feature is that you can select which of your followers or friends can access specific information.   Posterous will even automatically optimize and resize videos and images uploaded from your mobile device.

TopRank Team News


Mike Odden – Twitter Blocks Neo-Nazis Following German Police Request
For the first time ever, Twitter has banned an account at the request of law enforcement.  The blocked account belongs to a neo-Nazi group operating in Germany.  The group has been watched for criminal behavior since 2008.  via Mashable.

Shawna Kenyon – Get the Picture: Brands Use Instagram for Visual Marketing
In the race for Social Media fame, Instagram is no longer what you would call a ‘dark horse’.  The increasingly popular photo sharing site has around 7.3 million users a day. This is a huge increase from an average of 886,000 just six mos ago.  This article examine how businesses can capitalize on Instagram’s popularity to increase marketing efforts and engage with customers on a more personal level.  Via Search Engine Watch.

Mike Yanke – Secret Sighs of Relief Emit As Google Launches Link Disavow Tool
Negative links, the bane of many a good website, can now be disavowed thanks to a new tool launched this week by Google.  Are negative links impacting your site?  Should you use this tool?  Find out, by reading more about this launch, in this article published by Search Engine Land.

Time to Weigh In:  Do you know the “tells” when your customers aren’t happy?  How do you respond?  Do you think Google will bounce back after the 9% dip in stock prices? What do you think of Twitter’s choice to ban profiles that include hateful speech?


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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.


  1. This is a great post. Sometimes we get so caught up with online marketing that when we meet the client face to face we forget the basics on interacting with people.

    • Keith:

      We should always remember that there is a real person on the other end of that social or content message. Best of luck!


  2. Interesting. eye contact is a big indicator of how a person is really feeling.

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