Ashley Zeckman

New Media Rat Pack eBook – Win Big With These 52 Tips #NMX

NMX 2013 SpeakersPeople flock to Las Vegas for many reasons.  Some want to experience the nightlife while others are interested in seeing acts perform, lounging by the pool, eating gourmet meals, or even attending marketing conferences.

To win big in Las Vegas  you need a little luck and an understanding of the game.  Similarly, if you want to make it in the world of search and social media, you need to understand what works and what doesn’t.

The Rat Pack of the 1960’s was the must see act of it’s time.  Fans would visit Las Vegas from all over the country for a chance to see the likes of Frank Sinatra, Sammy Davis, Jr., and Dean Martin perform live.  The “must see” Vegas act in January is the “New Media Rat Pack” playing live at NMX and includes top new media experts and digital celebrities ranging from Dana White of the UFC to Guy Kawasaki.

To help our readers get the inside track on the players and insights at this show, TopRank has partnered with BlogWorld’s NMX to bring you aVisual eBook (The New Media Rat Pack: 52 Tips on Content and Community From the Top New Media Experts) filled with tips from 52 of the speakers presenting on topics including: blogging, branding, content marketing, social media, podcasting, and video.

Download the free eBook in PDF format by clicking the cover image below:

new media rat pack cover

We all know the saying, “What happens in Vegas doesn’t stay in Vegas.  It ends up on the social web.”  What we’ve brought together in this Visual eBook covers the gamut of content creation and community building topics that are essential for modern marketers. Here’s the breakdown of our New Media Rat Pack and the chapter topics:


  • Linda Sherman
  • Dorie Clark
  • Marcy Massura
  • Michael Brito


  • David Risley
  • Bill Belew
  • David Gass
  • Gary Arndt
  • Dre Armeda
  • Jeremiah Giehl
  • Patrice Yursik
  • Britt Michaellian

Social Media

  • Jay Baer
  • Scott Abel
  • Justin Levy
  • Lin Humphrey
  • Aaron Hockley
  • Mitch Joel
  • Stephanie Sammons
  • Christine Crandell
  • Matt Ridings
  • Mark Miller
  • Amy Vernon
  • Robert Scoble

New Media Law

  • John Corcoran
  • Brian Wassom
  • Art Neill


  • Dan Keldsen
  • Brian Wong

Content Marketing

  • Ann Handley
  • Lee Odden
  • Guy Kawasaki
  • John Meyer
  • Spud Hilton
  • Chris Ducker
  • Sam Fiorella


  • Kai Soremekun
  • Angelique Toschi
  • Dave Taylor
  • Al Thompson
  • Annunziata Gianzero


  • Jamie Tardy
  • Farnoosh Brock
  • Jenn Swanson
  • Jason Cabassi
  • Jason Van Orden
  • Pat Flynn
  • Rob Walch
  • Lou Mongello


  • Andy Hayes
  • Mitch Carter
  • Perter VanRysdam

Download the Free Visual eBook in it’s entirety with no forms, gates or questions to answer. This is a direct to PDF link. 52 Tips on Content and Community From the Top New Media Experts Be sure to share! You can also view the full eBook embedded below.

If you want to join in on the smarts and excitement of NMX, then visit the registration page here.

Must Attend Session at NMX
TopRank Online Marketing’s CEO Lee Odden will be presenting a session at NMX titled: “War of Words: Myth-Busting Social, SEO & Content Marketing” at NMX.  Be sure to attend this all new session that includes busted myths and a model for modern integrated marketing.

Along with TopRank’s Miranda Miller, I will also be at NMX in Las Vegas next week attending sessions and liveblogging so be sure to say hello.

We’re curious to know what your favorite NMX tip is so please share in the comments below.  Also which tactics do you plan on either refining or implementing in 2013?

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.


  1. excellent resource here. Thank you for including me, Lee. See you in a few days.

  2. Thanks for this resource, Ashley. I am still listening to material from last year’s BlogWorld’s NMX (Virtual) so an overview like this is valuable. 🙂 Happy New Year!

  3. Speaking on behalf of everyone not cited in the PDF, how were these “new media experts” determined? Peer review or solitary decision?

    • Sorry you weren’t included Ari. The contributors to this eBook are speakers from the upcoming NMX conference in Las Vegas. Participants are those people whom NMX picked to present at the event and that responded to our request to be involved. The resulting Visual eBook is a promotion for NMX.

  4. Hi, I cant download can you send me a email ? [email protected]

  5. Thanks for including me Lee, this is a nice resource you’ve put together.

  6. AAARRRGGGHHH The material was too complex for the computer to display. That’s a first!