Lee Odden

Keynote Presentation: Digital Convergence of Public Relations & Marketing

Integrated Marketing Public RelationsToday I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals.

The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups.

In this presentation I outline why PR should care about marketing, 3 big trends to watch for and 3 of the most common questions brand PR and corporate communicators have (I polled my LinkedIn network) about integrating PR and marketing. I finish things off with a plan for how PR and communications can tap into digital marketing expertise and contribute messaging and storytelling for more meaningful and impactful marketing / PR performance.

Here’s the full deck on Slideshare, which is featured on their home page.

I’d love to hear what your biggest concerns or observations are about the convergence of digital marketing and public relations roles.

Update: Portland’s NewsChannel 8 covered the conference and included me in their broadcast. Big thanks to Joe Smith for doing the interview and also to Barbara Kerr for setting it up.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Loved your slide show. It had good advice regarding PR and social media. Currently I’m majoring in PR and using social media/digital marketing (like you stated) really helps in targeting the right audience. We can target specific audiences due to different websites. In addition, by using Google Adwords to link to your website, you can collect data if your advertisements attract a lot of customers. Thanks for the great information!

  2. thanh you so much

  3. good information 🙂

  4. I enjoyed your presentation! I feel that an expert communicator will consider all content a receiver processes, which seems contradictory to businesses that specializing in one aspect of communication. It will be interesting to note the progress or lack thereof, of companies who founded their business on specialization.

  5. Avatar Amit Dwivedi says

    Great one!