Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals.
The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups.
In this presentation I outline why PR should care about marketing, 3 big trends to watch for and 3 of the most common questions brand PR and corporate communicators have (I polled my LinkedIn network) about integrating PR and marketing. I finish things off with a plan for how PR and communications can tap into digital marketing expertise and contribute messaging and storytelling for more meaningful and impactful marketing / PR performance.
Here’s the full deck on Slideshare, which is featured on their home page.
I’d love to hear what your biggest concerns or observations are about the convergence of digital marketing and public relations roles.
Update: Portland’s NewsChannel 8 covered the conference and included me in their broadcast. Big thanks to Joe Smith for doing the interview and also to Barbara Kerr for setting it up.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.