The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups.
In this presentation I outline why PR should care about marketing, 3 big trends to watch for and 3 of the most common questions brand PR and corporate communicators have (I polled my LinkedIn network) about integrating PR and marketing. I finish things off with a plan for how PR and communications can tap into digital marketing expertise and contribute messaging and storytelling for more meaningful and impactful marketing / PR performance.
Here’s the full deck on Slideshare, which is featured on their home page.
I’d love to hear what your biggest concerns or observations are about the convergence of digital marketing and public relations roles.
Update: Portland’s NewsChannel 8 covered the conference and included me in their broadcast. Big thanks to Joe Smith for doing the interview and also to Barbara Kerr for setting it up.