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24 Social Media Tools To Boost Your Marketing Performance #SMMW14

Emily Bacheller
Emily Bacheller
Social Media, Social Media Marketing World, Social Media Tool

Ian Cleary SMMW14

It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid.

We’re thrilled that he shared his knowledge of tools with us at Social Media Marketing World this year and now I’ll share them with you.

Tools to Target the Right People

As Ian says, don’t sell hot dogs at a vegetarian conference. You have to know your audience before you can market to them successfully. The social tools below will help you identify and engage with active fans, influencers, and industry relevant people to follow.

  • Tactics Cloud is a free tool that allows you to target Twitter followers and find relevant people on Twitter. The tool allows you to search for Twitter users by keyword, location and followers.
  • Lead Social is a paid social tool that measures your Facebook ROI. The tool actually assigns a monetary value to your posts and Facebook ads in order to determine much value you’re getting from your posts Facebook posts. The tool also highlights who’s interacting with your Facebook content the most.
  • Little Bird helps you find influential people in your target industry. Use this tool to identify influencers that you want to build relationships with. The tool also shows you relevant people who aren’t following you so that you can start engaging and building relationships them.
  • GroupHigh is a paid tool that allows you to search a massive database of bloggers using a very precise search functionality. Use GroupHigh to find blogger’s contact details and recent posts. You can even use this tool to track your outreach and engagement efforts with bloggers and thought leaders!

Tools to Get Better Results with your Content

Use the tools below to rate the success of your content and create viral and sharable content. Isn’t it time that you shook up your social content strategy?

  • Pikochart is a paid social tool that allows you to create visually appealing infographics for as little as $20. Infographics should be part of your content mix because they drive traffic, engagement, shares and embeds.
  • Topsy is a freemium tool that allows you to search for content is popular for a specific keyword or industry. Use Topsy to find popular content to share or use as inspiration for your content. If you want to find content that gets a lot of links, use Topsy.
  • Smo.KnowEm.com is a Moz application that allows you to find out if your website is optimized for sharing social media. You know how sometimes when you share a link on Facebook, Twitter or Google+ the image shows up wrong (if one shows up at all!) or perhaps the meta description is all wrong? KnowEm makes suggestions for what technical issues you need to fix or what schema you need to implement in order to optimize your site for social sharing.
  • Moz SEO Toolbar shows a web page’s domain authority and page authority in all of the major search engine’s. In fact, Moz will rank the domain and page authority of every page on your website.
  • SEMRush is a freemium tool that helps you discover what keywords your competitors are ranking for. Use this information to write strategic, keyword optimized blog content that will help you outrank your competitors.

Tools to Convert More Traffic

Once you get visitors on your website, your next task is to convert them. Ian’s confident that the tools below can help you increase conversions.

  • OptinMonster is a paid tool that allows you to create custom pop-up forms that only appear when people are leave your site. Use pop-up forms to recruit more email subscribers, increase conversion rates and encourage return visits to your website. Even if you’re wary of pop-up forms, OptinMonster is less annoying because it only pops up when visitors are leaving your site.
  • Viewbix is a paid social tool that allows you to embed clickable links and custom forms within your videos. Use your videos to increase traffic and and grow out your email list with viewbix.
  • LeadPages is a paid tool that allows you to download templates of landing pages that are proven to have high conversion rates. Unless you’re an expert landing page builder, don’t re-invent the wheel—save time and increase conversions by using a great landing page template.

Tools to Analyze and Improve Results

So your brand is socially active. Now what? Analyze and refine your content with the social tools below.

  • Post Acumen is a paid Facebook analytics tool. PostAcument provides information like the best time of day to post and which images are working and which are not. You can also compare your Facebook page against the Facebook pages of your competitors.
  • Steady Demand is one of the only Google+ analytics tools out there. This freemium tool allows you to audit your Google+ page to gauge the performance of you Google+ posts, optimize your posts for search engines and compare your Google+ page against those of your competitors.
  • Statigram is a freemium Instagram analytics tool. Use Statigram to track follower growth and engagement stats and discover the best times of day are to post photos. Statigram also offers a marketing package to help you run contests on Instagram.
  • SimplyMeasured is a freemium tool that allows you to generate detailed and colorful social media reports for Twitter, Facebook, Instagram, Google+ and YouTube.
  • Brand24 is a paid tool that monitors mentions of your brand or keywords on Facebook, Twitter, websites and blogs. Brand 24 is also includes sentiment analysis.

Quick Fire Round for Social Media Tools

These are just a few more of Ian’s favorite free social tools. Did I mention that they’re FREE?

  • Post planner is a free tool that sources viral images and content. Integrate viral images into your Facebook content and schedule your posts ahead of time with post planner.
  • Edit Flow is a free donation editorial calendar and WordPress blog workflow tool.
  • Agora Pulse is a freemium social tool that allows you to compare your Facebook page against those of your competitors and run free Facebook contests.
  • Canva is a free social tool that allows you to overlay text over your digital images.
  • PicMonkey is a free image editing tool that allows you to edit image, overlay text and create collages.
  • Pixler is like a free, easy to use version of Photoshop.
  • inPowered is a free social media tool that shows you popular content within your niche.

Social media marketing tools can save you time by helping you source great content, identify influencers and brand advocates and measure the success of your social media.

Does your company automate social processes with tools? Please share your all-time favorite social tools with us by commenting below!

Comments

  1. Ian Cleary says

    March 31, 2014 at 12:54 am

    Thank you so much for sharing Emily!

    • Emily Bacheller says

      March 31, 2014 at 11:45 am

      Thank YOU Ian! I can’t wait to test these tools out!

  2. Ryan Biddulph says

    March 31, 2014 at 2:41 am

    Fab list Ian and Emily! All new except for Topsy and Post Planner. I am a hootsuite guy through and through but I love the list. Ian, I know you try ’em all out too.

    Tweeting to my 27K followers!

    • Emily Bacheller says

      March 31, 2014 at 11:45 am

      Thanks again for sharing Ryan! Yes, it’s great to see so many new options on this list.

    • Ian Cleary says

      April 1, 2014 at 2:13 am

      Thanks Ryan!

  3. Jitendra Padmashali says

    April 1, 2014 at 5:50 am

    Very nice post Ian,to help us stay up to date with social media, here are some of the news items that caught our attention.

  4. Keith Baird says

    April 2, 2014 at 9:07 am

    An excellent list! I’ll be sure to try a few additional ones but to be honest, picking and choosing 2-3 of these for personal and small business should be enough.

  5. Haklu says

    April 3, 2014 at 2:23 am

    That is a good post.Thank You.

  6. guptaabhijit318 says

    April 3, 2014 at 5:57 am

    Really useful for everyone looking for social media tools. Some of them
    are new to me and useful. There are several free social media tools to increase traffic. This is a very informative article. Thanks for your sharing. It gonna help me a lot.

  7. Nitin Tripathi says

    April 5, 2014 at 3:54 pm

    Fab content man. there is one u are missing here which is my fev and that is sociota. give it a try … its probablt the most intuitive and insightful tool of all

  8. Brent Jones says

    April 6, 2014 at 8:35 pm

    Thank you so much for this! Quite a few tools on here I haven’t checked out personally.

  9. Vanhishikha Bhargava says

    April 12, 2014 at 3:48 am

    I think you are missing out on the top most social media tool – Sprout Social. It’s pretty nifty.

    • John Obidi says

      April 17, 2014 at 5:55 am

      And certainly HootSuite.

  10. SnapPost.com says

    May 1, 2014 at 10:34 pm

    Great list. I’m here because i’m trying to get sign ups for our pre-launched app; SnapPost. So, thanks. This list is a great help.

  11. Dave Schneider says

    July 23, 2014 at 2:29 pm

    Hey Emily,

    Great list of tools here! I am actually developing a tool myself for
    influencer outreach that I think fits nicely in this group. I’d love to
    have you as a beta tester when it’s ready. Just send me an email.

    Thanks!

    Dave at NinjaOutreach

  12. Nico says

    October 5, 2014 at 10:55 pm

    Hi Emily,

    Really great list of tools. There are a few here that I’ve never seen before, so I will definitely be checking them out. In addition to these I’d also suggest http://youzign.com. It’s a pretty versatile online graphics tool that lets you create infographics and brand your social media profile.

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