Imagine all the content created from the dawn of recorded history all the way up to 2003. Cave paintings, Renaissance artwork, Egyptian hieroglyphics, sacred texts, romance novels. The whole grand multicultural enchilada.
How long would it take us, in 2016, to replicate that staggering volume of content? According to Google’s Eric Schmidt: 48 hours.
Humanity creates more content every two days than our ancestors managed in 6,000 years. Those slackers.
Sure, that’s an impressive achievement for the human race (quality of the output notwithstanding), but it’s a challenge for every marketer hoping their content finds an audience. With multiple civilizations’ worth of data published every day, how can even the snazziest of infographics earn attention?